Probably not, but he sure seems to know the basic principles of solid link building. At least according to Debra Mastaler's latest "Link Week" column. Debra breaks down Covey's popular book The 7 Habits of Highly Effective People and explains how each habit can be applied to a solid link building strategy.

Debra writes:

We all know there are various types of link building tactics available. They have names like "directory submissions," "link bait" or "article writing" and follow a fairly cookie-cutter process that does little to lay a foundation for building a business reputation. Used independently, these tactics can certainly produce results, but if you want to get incremental, quality business to come to you instead of having to spend time and money drumming it up, consider turbocharging your link tactics with these seven "habits" of effective link builders.

She goes on to break down each habit in a way that explains exactly how and why it relates to link building.

From simple suggestions like being patient to more "linkified" habits like "extending your reach beyond Digg," Debra offers up some solid advice for anyone looking to improve their link profile on the web.

September 4, 2007

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

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