Google's AdSense program allows a wide range of content-based Web sites to run contextual advertising and earn revenue without having to take the time to sell and manage ad inventory. For many sites, AdSense has provided the first chance to make a profit off of a labor of love.

Knight, like many Internet publishers, was quick to jump on the AdSense bandwagon and start running the ads on his site. A few months after signing up for the program, he took the time to add some tracking scripts that would allow him to more closely track the impact of the ads on his site.

The article covers the top seven things that Knight learned from taking the time to track and examine the impact of the campaign. For example, while he was aware that competitor's ads could be blocked from appearing on his Web site, he needed the data provided by the tracking software to find out which URLs he needed to block. Other issues include the impact on conversion rates when ads are enticing users to leave your site and the inability to have AdSense ads launch new windows are points that site owners need to consider before signing up for the program.

The full article, "7 Scary Google AdSense Truths" is available at
July 14, 2004

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

Search Engine Guide > Jennifer Laycock > When AdSense Doesn't Make Sense