If you've spent any time reading online marketing blogs or sites like this one, you're probably either blogging or thinking about blogging. Of course you also might be wondering about more traditional online marketing options like the ever popular email newsletter. But if your time is limited, which one should you get your focus? That's the question being answered by Rich Brooks at the Flyte Blog today.

Rich admits that small business owners tend to be working on tight budgets and even tighter time constraints. Often times, this means they are forced to focus their efforts on one form of marketing.

When you take too many things on at the beginning it can seem overwhelming and nothing gets done. Unless you have a lot of time and energy to write, starting an email newsletter and a blog may be too much. (Then again, I write an email newsletter, two blogs and distribute articles for article marketing.)

So, this begs the question, which will work better for you, a blog or an email newsletter? It depends on your business model.

Rich goes on to explain what types of sites benefit the most from blogs (those with short sales cycles) and what types of sites benefit the most from email newsletters (those with long sales cycles). If you've been having this debate about your own marketing strategy, this post is certainly a good read.


January 15, 2008





Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.





Comments(5)

Jennifer, thanks for your comments. I'm the president of FREZE Publications and we're coming out with three online magazines. We often use your articles to gain insight in various aspects of online marketing. Thanks a whole lot!

Miko Holt-Morgan
FREZE
We Write. We Publish.

Original post Sphinn here: http://sphinn.com/story/23361. Thanks for the tip.

How about using blog article exerpts in your newsletter that link back to your blog? Then you get the best of both worlds. :)

Actually email newsletters are a great way of increasing traffic to your blog... So everyone should be tempted to try and work at both methodologies
Zorba CafeSpeak
http://cafe-speak.blogspot.com

Actually I prefer blogs more than email news letters. I like blogging because it is fun and I enjoy doing it. This blog as far as it is concerned is also good. This blog help to think in a different point of view. I liked reading your blog. Keep up the good work.

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Search Engine Guide > Jennifer Laycock > Which is a Better Use of Your Time, a Blog or Email Newsletter?