David Wallace writes up a great case study today that shows how he's used social media sites and blogs to monopolize the majority of the top 30 search results at Google for his business name.

In fact, David offers up a great set of screen shots and then outlines exactly where each of the results on the first three pages come from. He explains:

To summarize what we have just seen, we have the top position for AdWords, the two top spots in the organic search results via our web site (which is how it should be), then out of 30 listings, 11 are pages from social media profiles we have set up and 14 are bookmarks as a direct result of this blog. With the combination of our site, social media profiles and having a blog, we control 27 out of 30 listings.

The really great thing about David's post is that he doesn't stop at showing how he's dominated his own search results. His post also offers up a list of social media sites whose profiles tend to rank well and step by step advice on setting up your own profiles on these sites. He finishes up with some advice on getting those profile listings into the rankings.

It's a great little primer on an inexpensive and easy way for small businesses to give themselves some protection against negative search results creeping to the top of the list.

October 23, 2007

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.


Just want to point out that I have used social media sites to control SERPs for my company name and not various keyword phrases associated with my business.

While the first relates to managing your brand, to dominate the first three pages of the SERPs for keywords related to your industry using various web sites would be spam. So don't get any funny ideas folks! ;-)

I've noticed several outfits doing this. It's frustrating when you're trying to research a business reputation. Some have gone so far as to monopolize "xyz sucks" by including "sucks" in their text. "Dealing with other companies sucks" or something similar.

My reaction: what are they hiding? makes me dig deeper if I care enough, or just look for a different outfit that doesn't have something to hide.

Of course, if someone is "out to get you" unfairly, it might work with folks who aren't as suspicious as I am.

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Search Engine Guide > Jennifer Laycock > Who Says it's Wrong to Monopolize Search Results?