If you're new around here, you've probably never heard of Robert Clough. If you've been around here for years, you've probably decided Robert Clough is my imaginary friend...someone I made up to pin the blame on when things go south. The truth is he's a real person. The folks who attended SBM Unleashed last week know this and thanks to Anita Campbell, the whole world now knows it.

Anita spent some time talking to Robert at our show last week and wrote up what may well be the first interview with Robert I've seen published since I came on board four years ago. Sure, there's been the odd occasion where his personality has come out...but there was still little to prove he was an actual person. He also rarely gets as much credit for the site as he deserves, so it was refreshing to see someone remind the world of my "silent" partner.

So, for the full story on Robert, Search Engine Guide, why puppy is our mascot and where we're going in the future, check out Anita Campbell's great piece: "The Small Business Leader You Have Probably Never Met."

April 29, 2008

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

Search Engine Guide > Jennifer Laycock > Who's Robert Clough? Hint: He's Not a Cartoon Dog