If you've been looking for a way to improve your paid search campaigns, it might not be a bad idea to check out the upcoming PPC Summit events in San Francisco and Los Angeles. In fact, if you're willing to submit your favorite SEO tip by May 8th, you'll have a shot at winning a free pass to one of the shows.

What do you need to do?

All you have to do is answer the following questions. What Increased Your Search Marketing ROI Last Year? What one thing could you point to and say "THAT made the difference!" Please provide two paragraphs describing your most effective SEM tip, technique or strategy. Only one submission per person and make sure to include your name and email in the spaces provided on the submission form. Stand by to see if your Best Strategy submission is chosen as the winner, and you will win a FREE FULL CONFERENCE PASS TO THE NEXT PPC SUMMIT!

The winner will be announced on May 12th.

ppcsummit.gifIf you're the charitable type, you should know that if you win and you've listed Search Engine Guide as the folks who sent you, they'll send us a pass as well. We'll turn around and give that pass away to another reader who can join up with you at PPC Summit and become your conference buddy.

Want to go to the show, but not feeling creative enough to win a pass? That's ok, you can save $200 when you register, plus 10% by typing in code SEC.

April 30, 2008

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.


Keywords the Success key for Adwords

We can call the keywords the key to success, as it controls the total performance of your campaign. It’s the first and the most important step to be done with utmost care when you plan to launch a new Adwords campaign.
Keywords represent the intention of a visitor when he performs a search on Google. As conversion is the basic aim of any Adwords campaign other than campaigns for branding on content networks.
mostly CPM bidding). A search term becomes a successful converting keyword for your campaign only when it converts a visitor into a custometr and when you understand the intention of the searcher ie, whether he wants to buy a product or want to compare
the products or just browsing for information. Every internet marketer only needs a visitor who performs a sale or an action that leads to a sale. To make sure the conversion, you need to understand , I might
say the psychology of a buyer or the pattern of a potential search.
To find out the converting keywords, you must know your industry or business in and out. Knowing your industry is not the only information
you need but you must know who are your customers and how they search for your product. The trends, dialects,competitors or any piece of information related to your business and your customers can
help you identify those potential keywords.
I am on the lookout for more ways to find out the most converting keywords for any business.

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