Spotted a post by Michael Stebbins over at Market Motive about the roll out of Yahoo! Web Analytics to some Yahoo! store owners, developers and advertisers. While I'm still not a huge fan of analytics from the search engines, I (and most small business owners) are still pretty big fans of "free."

Yahoo! Web Analytics LogoMichael points to an older post by Dennis Mortensen over at Visual Revenue that explains the plan:

Yahoo! currently intends to provide the IndexTools Web Analytics service FREE of charge to clients and partners who accept the standard Yahoo! agreement.


I think this is a fair tradeoff for an Enterprise class Web Analytics system?

Not familiar with Yahoo!'s Index Tools? Perhaps this will catch you eye...

...those of you who know me or heard me evangelize IndexTools as essentially 80% of the functionality of Omniture for a fraction of the cost - have to get used to the NEW NEW; 80% of the functionality of Omniture for FREE!

Dennis's latest post on the topic announces the renaming of Yahoo!'s Index Tools to "Yahoo! Web Analytics." For small businesses relying on Yahoo! stores as their e-com platform, this is good news.

If you e.g. are a Yahoo! store owner you can enable enterprise-class web analytics by simply ticking a box and we then automatically inflate the correct tracking script variables at runtime. You are of course allowed to turn this off and take control yourself if needed.

There are more details and some nice screen shots over at Dennis's blog post.

October 8, 2008

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.


I think I'll definitely check this out for my clients, nearly all of whom are using the GOOG currently...anything to at least BALANCE the amount of information we are sending to Google is a good thing, in my view.

Finally! I've used IndexTools a while back and it's way better than Google Analytics. I can't wait for this to be released.

I've been a longstanding supporter of IndexTools...ahem...Yahoo Analytics, and I think it's going to gain a lot of fans if it gets marketed properly.

For the uninitiated, I did a review a while back that goes into a bit more detail about the features and functions. Please take a look and let me know what you think.

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Search Engine Guide > Jennifer Laycock > Yahoo! Analytics Rolling Out