September 7, 2004 Comments
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Using Somacon's Data Feed Service, Yahoo! store owners now have a quick and easy way to put together a data feed that will help Google list their products in its Froogle shopping search engine. The system is web-based and fully automated, requiring merchants only to register and fill out a few online forms.
Froogle does not charge for listings in its engine, but e-commerce sites do need to put together a specific feed that can be accessed and read by Google. The feed includes pricing information, product details and images and can be updated on a daily basis. The technical knowledge required to put the feed together can be daunting to some, especially those using pre-packed software solutions to run their online stores.
The service is priced on a per submission basis, with each submission including unlimited products. At a price of $0.20 per submission, even daily submission would only result in a fee of $6.20 per month. An added feature is that the service will automatically detect updates to a Yahoo! store and will submit the feed only when changes are noted.
For more information, check out http://froogle.somacon.com/
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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