Using Somacon's Data Feed Service, Yahoo! store owners now have a quick and easy way to put together a data feed that will help Google list their products in its Froogle shopping search engine. The system is web-based and fully automated, requiring merchants only to register and fill out a few online forms.

Froogle does not charge for listings in its engine, but e-commerce sites do need to put together a specific feed that can be accessed and read by Google. The feed includes pricing information, product details and images and can be updated on a daily basis. The technical knowledge required to put the feed together can be daunting to some, especially those using pre-packed software solutions to run their online stores.

The service is priced on a per submission basis, with each submission including unlimited products. At a price of $0.20 per submission, even daily submission would only result in a fee of $6.20 per month. An added feature is that the service will automatically detect updates to a Yahoo! store and will submit the feed only when changes are noted.

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September 7, 2004

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

Search Engine Guide > Jennifer Laycock > Yahoo! Store Owners Can Make Quick Work of Froogle