I honestly thought the internet was moving past this, but I guess I'm wrong. Wendy Piersall blogs this week about web site owners who refuse to link out to any site with a low Google PageRank. Apart from the silliness of trying to hoard your link power for yourself, Wendy points out that a site's current PageRank isn't reflective of it's future PageRank. Everyone has to start somewhere, right?
Can I just state the obvious here :: sites without a current page rank will eventually get ranked. So let's not be so dang short-sighted about our SEO goals here, people. URGH. What is a PR0 link today can be a PR6 link in 6-9 months.
I couldn't agree more!
Wendy's site is a great example. She's only been around for a little more than a year, but her blog is quickly becoming one of the top destinations for online entrepreneurs. My Google toolbar rates her site as a PageRank 5, but I'd argue that number is in no way reflective of the value of Wendy's site. Having spent time there myself, I know that her readers are highly engaged and quite passionate. I fully expect Wendy's value (in Google's eyes) to eventually catch up to the value her readers have given her.
The same goes for any other site.
Every site on the web started off as new. They all had to earn their stripes and work their way up the rankings.
Now, you can be stingy with your outgoing links and link only to sites you feel are "popular." Or, you can be smart with you links and use them as online currency to build a solid resource for your readers and goodwill with the sites you link to.
Which do you think makes more sense?
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
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