Hi Jill,

Get and read your email faithfully -- thanks for all of the great information.

I have a question about redirects. I wanted to use a special URL in one of our ads so we could track its effectiveness. I asked our web guy if he could make a redirect and add the name of the ad to the end of our URL like this: www.oursite.com/ad1 -- but it would go to our home page.

I had done this at previous jobs, but he said that it was not a good practice as search engines don't like it.

Can you tell me if this is true or not.

Thanks again,


Jill's Response

Hi Kim,

Since you're not doing it for the search engines, but to track your ads, it's not a problem at all. Just exclude the tracking URL via your robots.txt file so it doesn't get spidered by the search engines and you should be all set.

For more info on how to use the robots.txt file, you may want to visit .

Hope this helps!


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July 13, 2006

CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.

High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.

Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.

Search Engine Guide > Jill Whalen > Ad-tracking URLs