Why is it that one can have a higher traffic rank (according to alexa.com) than a competitor, yet the competitor has a higher ranking on Google?
This could be for a couple of reasons. First, Alexa numbers are fairly inaccurate as they come only from people who have the Alexa toolbar installed on their browsers. And secondly, sites get traffic in hundreds of ways besides Google.
So even if the Alexa numbers were 100% accurate, it wouldn't be surprising to see a site with higher rankings in Google receiving less traffic. The site receiving more traffic could be doing all different forms of marketing that might bring it traffic.
Remember, search engines are just one place from which to receive traffic. Never neglect other forms of advertising, publicity, and marketing!
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September 13, 2005
CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.
High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.
Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.
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