I got the High Rankings Advisor issue about the micro-sites and it sparked another debate that's been roaming around the office. While we are guilty of doing micro-sites, I think we also may be guilty of another error for SEO.
Our site has a blog which is www.blog.domain.com — should it really be www.domain.com/blog?
If so, then do we need to do a 301 permanent redirect from www.blog.domain.com to www.domain.com/blog ?
Or a 301 permanent redirect that points www.domain.com/blog to blog.domain.com ?
They have me completely confused over here — any advice would help!!!!
No, it doesn't make a difference where your blog is located and it should be fine as is.
Links only pass value to the actual page they link to, not an entire site. So if you link to www.yourdomain.com from blog.yourdomain.com, then www.yourdomain.com (that page only) will receive link value from the link. The links you have on the page at www.yourdomain.com then pass value to each link that is on www.yourdomain.com, and each of those resulting pages pass value on to the pages they link to. And on, and on, and on. It makes no difference what the URL or domain or subdomain or subfolder is. It's all about the linking structure.
If you do decide to move your blog for business reasons that make sense, you'd definitely want to use a 301-permanent-redirect to do so.
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CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.
High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.
Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.
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