I have a client whose web site has been created in Cold Fusion. I am not all that familiar with these types of pages but right now most of their page text and metas are being pulled from another document and are not actually part of the "live site code." To me it seems only logical that they will have problems with rankings because of this. I have always assumed that search engine spiders read only "live site code." Is this true? Any insight would be helpful.

Thanks for always providing GREAT information and tips!


Jill's Response

Hi Elaine,

Cold Fusion pages are generally fine. It's what the search engine sees after the pages are compiled from the database that they index — basically what you see in the resulting source code in your browser. There are definitely issues you need to be aware of when dynamically generating sites, but Cold Fusion pages in and of themselves are not a problem.

If you do a search on my site for "dynamically generated sites" you should find the previous articles that have been written on the subject.

Good luck!


Discuss this article in the Small Business Ideas forum.

January 2, 2007

CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.

High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.

Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.

Search Engine Guide > Jill Whalen > Cold Fusion Pages