July 27, 2006 Comments
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Hi Jill,
I created a site map for a client's website. MSN has indexed many of the pages but Google has indexed only 2 pages and I believe Yahoo has done only 5. What gives?
Thanks,
David
Jill's Response
Hi David,
I'm guessing that the site in question is fairly new? A site map is certainly a good way to let the search engines know about all the pages of the site, but Google and Yahoo are not generally in much of a hurry to index all the pages of new sites these days. They pay more attention to sites/pages that have proven to be popular as judged by the number and quality of the links pointing to the site. Since newer sites tend not to have many links yet, the engines crawl them less frequently.
You'll want to work on getting the word out about your client's site and what makes it different from any others out there that are in the same niche. These days, in order to get websites some traction in the engines, you have to go back to traditional marketing, advertising, and good old-fashioned publicity.
Good luck!
Jill
Discuss this article in the Small Business Ideas forum.
CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.
High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.
Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.
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