Hi Jill,

Do you know if repeating keywords in the URL will help increase rankings within search engine results? If so does it have a big impact?

It's just that we are in the process of rebuilding the website and many of the URL links are in a code and don't use terms like products, brands, processes, etc.



Jill's Response

Hi John,

Some people think it makes a difference; however, I'm not one of them. I rarely create URLs that have keywords in them and my sites always do well in the search engines.

It's especially important to note that you shouldn't go changing your URLs unless you have to, especially if you're only doing it for the sake of keywords. If you do, I can pretty much guarantee that you'll be sorely disappointed. See my previous post on changing URLs here: http://www.highrankings.com/advisor/changingurls/




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October 9, 2006

CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.

High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.

Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.

Search Engine Guide > Jill Whalen > Keywords in URLs