Hello Jill,

I uploaded a new site 2 days ago. I am worried that I won't be able to get my home page ranked high, due to its lack of content.

There are many homepages listed #1 on Google that have no content on them. Take for example a home page that has a flash intro.

I remember you had spoken about this same thing some time ago, but I can't seem to find it. You said something about creating an additional page or something like that.

Please help and have a nice day... :-)

Best Regards,


Jill's Response

Hi Reinhardt,

You can get your page listed, but it will be difficult because the search engines will have a hard time understanding what it's about without any text to read. You'd have to be able to tell them what it's about through the power of your links. If all the links pointing to your home page use a specific keyword phrase in the anchor text (the clickable part of the link), then that will help the engines understand.

But it really won't help your users much. They would probably prefer to see some content so they know if they're at the right site. Still, the home page isn't everything. You have presumably a whole site to work with, so optimize all the rest of your pages with copy targeting specific keyword phrases, and that should also help.

Good luck!


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April 21, 2006

CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.

High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.

Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.

Search Engine Guide > Jill Whalen > Lack of Content on Home Page