I just subscribed to your newsletter this year, and have found it to be extremely useful and interesting to read.
My understanding is, if you have Meta tags with keywords and descriptions, this should also be reflected in your actual page content. But what if you have an ecommerce site and a homepage that displays mostly products and very short descriptions, and a menu with category names, etc.? In other words, not so much space for text "blocks." With most ecommerce sites, you don't have a lot of text on the homepage (unless perhaps you have a small news section), and products with some images are the main "content" on the homepage.
How do you then, on your homepage, have a visible written description matching what you would say in your meta tag description. Most meta tag analysis tools would say the relevancy is poor.
Does this really matter for getting picked up by search engines? Obviously individual product pages have more content / description of the product and may get picked up, but I'd think you'd also want your homepage getting picked up by search engines?
PS: Congrats on the mention in MarketingSherpa. I was pleased that I was already a subscriber to your newsletter and onto something good!
First off, don't worry about the Meta keywords and descriptions; they don't need to use the same words you have on your page. Generally your description would be similar, but if it's not, it's not a problem.
That said, you very much DO need to be concerned about the content on all your pages. All pages can and should have content that describes what they're all about. How will the people who come to your pages know what they are, if they're all graphical? There are tons of ways of adding great content that describes exactly what you offer that won't ruin your design.
Hope this helps!
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CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.
High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.
Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.
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