Are mirror sites a good idea? My sister had a nice (Flash-based) site created for her. I mentioned to her that the content has to be in HTML or the site will do miserably in terms of natural ranking. The web developer told her he is going to create a mirror site with HTML to deal with the issue of an all-Flash site.
Everything that I understand about SEO tells me that this is silly.
It depends on what you (or the developer) actually mean by a mirror site. Not everyone has the same definition.
If he's just going to create an HTML version as a subsection of the same site, and link to it from the Flash section (like "click here for the lo-fi version"), then that would be perfectly fine. I would highly recommend that he do something like that. It will satisfy the needs of those users who may not like Flash or who are surfing with older browsers or devices that might not handle Flash, as well as the search engines. Plus it will also allow her to keep her ego-satisfying Flash site! :-)
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CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.
High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.
Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.
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