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Dear Jill,
You are the best.
Regarding tip one of your Ten Tips to the Top, "Do not purchase a new domain." Does this mean that I should not purchase an existing site from a competitor and change the Whois to me? In the offline world companies buy out competitors all the time.
I have read that Google may monitor Whois databases for changes. If they do, would they throw a site into the sandbox for a Whois change?
Best regards,
Art
Jill's Response
Hi Art,
You were one of many who emailed to ask about that statement in last week's new and improved "10 Tips to the Top" article. Unfortunately, the way I wrote that first tip, it sounded like I was telling people to go out and buy old sites and domains. But in reality, that's not at all what I meant. All I was trying to say was that if you have an existing site/domain, you should use that one when you're set to optimize or redesign, and not go out and purchase a new one for that purpose.
I was not at all saying anything about buying expired domains, or old sites, or anything like that. It is my understanding that Google starts the clock ticking again on any domains that are purchased from someone else. I can't say for sure that they actually do this, but that's at least what they tell people that they do.
I've since slightly changed the wording on that sentence so that my meaning is a little bit clearer.
Sorry for any confusion it may have caused.
Jill
Overture Data and KEI
Hi Jill,
I have just launched a new site and am really confused about search engine optimization. I was given the suggestion during a seminar to use the Overture (Yahoo now, right?) PPC site and try to find keywords to "float" at between $.10 to $.20. My understanding is that it is to see which keywords have the most potential. What I am coming up with a lot of the time (using Wordtracker/Overture) are phrases with KEIs of 1 or more with no previous bids.
I don't know if that's good or bad!
Any advice for a novice who really can't afford to hire someone to help her at the moment?
Thanks so much.
Lynne
Jill's Response
Hi Lynne,
Yes, the best advice I can give you is to not look at or worry about KEI (as shown in Wordtracker), as it's not a measurement that is helpful to anything. You need to optimize your pages for the phrases that people are searching on which are relevant to it. Your Overture data should be very helpful in providing you with many of those phrases.
Hope this helps!
Jill
Discuss this article in the Small Business Ideas forum.
October 20, 2005
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CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.
High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.
Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.
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