Dear Jill,

I am surprised to see that your own website still has both the www and non-www version in place — no redirect to get the "link juice" from the non-www version. Do you consider this a not so important issue? Both versions have good PR.



Jill's Response

Hi Ulli,

It's only important if the search engines see the non-www as a different domain from the www version. For my site, they see them as the same, so there's no reason for me to have to redirect anything.

If you view Google's cache for my non-www it says "This is Google's cache of," which is how I know they see them both as the same.

Google usually figures out that they're both the same eventually, but it can take some time. So if you have a new site that you want to be sure gets listed only under the www version, I would suggest setting up a 301-redirect from the non-www version to the www version. There's lots of info in our "redirect forum."


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February 8, 2007

CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.

High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.

Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ,, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.

Search Engine Guide > Jill Whalen > Redirecting Non-www to Www Version