Same SEO but No Rankings

I have been receiving your excellent newsletter for more than 3 years and find it an invaluable help to understand the ins and outs of SEO.

Indeed I am sure that your advice has been instrumental in achieving a top 5 listing for the last 3 years in Google for my London site.

We have now broadened our operation into Paris. Our Paris site has been optimised in exactly the same way as my London site, and submitted to Google 6 months ago. However, a search on [our keywords] - or anything else it is not even on the first 20 pages!

It almost seems as if Google are intentionally favouring sites with far less claim to be relevant for this search.

Can you suggest anything?

Kind regards,


Jill's Response

Hi Harley,

If the site is only 6 months old, then you are still the victim of Google's aging delay.

Submitting to Google won't help; you simply need to build up trust, links and credibility. Plus, as with everything in SEO, you'll have to have lots of patience! The aging delay time frame averages around 9 months, so you've most likely got at least another 3 months or so to go.

Also note that since you're in a highly competitive area, things can take quite a while even without the aging delay. It's difficult to gain a decent trust factor in competitive areas, so you'll want to think of everything you can to set your site apart from the others in your niche. The more useful stuff you can offer that isn't offered by others, the better your chances will be for search engine success.

Good luck!


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October 25, 2006

CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.

High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.

Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ,, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.

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