I was wondering if you, or anyone you know of, are noticing an increase in the amount of sites being in supplemental results? I'm not an SEO expert, don't get me wrong, but as a novice I have seen more of this in the last month than in the previous year. People who aren't clients are calling at an ever-increasing rate and saying their sites are not found. Today I found that one of our client sites is mostly in supplemental results and I'm at a total loss. The site's been up about 3 months, all the content is original and not duplicated, we never participate in any SEO tactics that could even be considered unethical -- so I just can't explain it. What's more is that this is the second such site to have this occur this month. Any ideas what this could be? Is it some new and obscure Google update that I haven't heard about?

Dan K.

Jill's Response

Hi Dan,

People have been reporting this phenomenon ever since Google rolled out its "Big Daddy" update a few months ago. The update has never really stopped completely, and many URLs were placed into the supplemental results section for a while. It's generally only temporary, however. The good news is that as long as your content isn't the same as elsewhere on your site, being in the supplemental results at this time is really more of a glitch on Google's end than anything you need to worry about.

You do want to be sure, however, that each bit of content on your site is reachable via only one specific URL. If it's reachable by other forms of the URL, you'll want to be sure to exclude those variations via the robots.txt exclusion file on your server.

Hope this helps!


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July 6, 2006

CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.

High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.

Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.

Search Engine Guide > Jill Whalen > Supplemental Results in Google