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Q. I want to put keywords in header tags such as H1 and H2 because my mail carrier told me that this would give me high rankings in the search engines. Will I be penalized if I use style sheets to keep the font down to a reasonable size?
Jill: As mentioned in one of the answers last week (Where Do I Place Keywords?), it may not actually even be necessary for you to put keyword phrases into header tags. That said, we've definitely found that the use of headlines and subheadlines in your copy really helps people get the gist of your site very easily. Therefore, if you can work them into your content, also using H1 and H2 tags as specified by the W3C, is certainly a good idea. If it makes sense to also use keyword phrases within some of these headlines, then that's all the better! (If they don't make sense, then it's no big deal. Really!)
Adjusting the size of your headlines to fit with the overall look and feel of your site through cascading style sheets (CSS) is absolutely, positively fine. The search engines aren't out to force you to use a huge font size just because that's the H1 default size. Don't worry another second about that one.
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February 16, 2005
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CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.
High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.
Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.
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