From: Ryan Ragsdale

I just finished reading the book "Search Engine Visibility" by Shari Thurow, and I'm ready to move on. What is the next book/resource (besides your newsletter) that you would recommend for me?


~~~Jill's Response~~~

Hi Ryan,

You made a good choice to read Shari's book in order to understand how to design a search-engine-friendly site. So why do you want to read more?

Your next step is not to find more resources and books. Your next step is to go out there and create a search-engine-friendly site! Go back to the beginning of Shari's book and start putting her words into action. The only way to learn the skills necessary to have a successful site and profitable business is to *just do it*. There seems to be a whole crowd of folks out there who purchase and read every book, report, ebook, newsletter and forum on any given subject, but that's all they do. You can't be successful until you take action.

In fact, if you read too much without implementing what you've learned, your head will probably explode! Maybe not literally, but you'll be so inundated with information (some of it conflicting) that there's a good chance you'll immobilize yourself.

The wonderful thing about Shari's book is that it has everything you need to create a great site that also gets found in the search engines. You don't need anything else at this point except for a domain name, a Web host, some design software (or a designer), a good product or service, and the time to put it all together as discussed in the book. Once you get started you'll learn where your weak points are, and that's when you'll know what other books or help you might need.

For instance, you may find that you just don't have a clue as to how to write the copy for your site. But you won't know that until you sit down and *try* to write it. If at that time you feel totally stuck, then you might want to hire a professional copywriter. Or if you want to do everything yourself, you might want to purchase Karon Thackston's Step-by-Step Copywriting Course. Still, you may be surprised that you actually *can* write the copy because you are writing about something you are extremely knowledgeable about. Don't just assume you can't do it. Again, you'll never know until you try!

Once you get your copy written, you may find that you're still stuck when it comes to how the heck you get your main keyword phrases into it. That's when it's time to purchase my Nitty-gritty report. But again, you may not have any trouble at all with that. It's EASY! You've just got to try and see what happens.

Same thing for every other step along the way. Try it out, see how it goes, decide if you need help and then find the appropriate resource for that particular problem. Many times you can find plenty of free information just by searching through my archives, or at the Ihelpyou forums. But don't go looking for general information. You'll get your best advice when you have actually sat down and tried to create a site, but are simply stuck on a certain aspect of it.



August 5, 2003

CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.

High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.

Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ,, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.

Search Engine Guide > Jill Whalen > What Other SEO Books Should I Read?