I heard about your site from a marketing friend of mine and I have started to read over a few of your past postings. I have found some great information on 301 redirects, but nothing which exactly answers my two questions. Can you please give me further advice on the two questions below?

- My company currently has one main site with three URLs. The URLs currently connect to the same site and it was suggested to us by an SEO consultant to choose one of the URLs as the domain for our main site and then just 301-redirect the other two URLs to the main site.

What are the pros and cons to this?

- If we move forward with the 301 redirects we are not sure as to how to choose what main URL to use. One of the URLs has not really been picked up by search engines at all, so it's not really a concern for us; however, we are having problems deciding between the other two URLs. One has been picked up by Google and the other has been picked up by both Yahoo and MSN. Which do we go with as our main URL, from an SEO point of view?

Thanks in advance for your help!


Jill's Response

Hi Laurie,

If you're not having any problems with the current setup, then my suggestion would be to leave well enough alone. If you are having problems, then I would choose to redirect to the one that makes the most sense for your business to have as its main domain name. If they're all equally good for business purposes, then I would choose to redirect to the one that Google has picked up, since most search engine traffic still comes from Google these days.

We have an entire forum category devoted to redirects and other technical issues which you can view here for more info.

Hope this helps!


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August 23, 2006

CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.

High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.

Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.

Search Engine Guide > Jill Whalen > What To Do with 3 Domains