Dear Jill,

I have a really quick question I hope you can help with. There is a small business in town that is paying $200 a month to have another company make sure it stays at the top of the ranking lists in search engines. Now if there is no new competition, except maybe a new office every few years, is it necessary to pay them, or could they do it themselves with the guidance you offer on your website?

Thank you for your time.

Andy

Jill's Response

Hi Andy,

There's definitely no reason for the business to keep paying that money. Unless the SEO company has done something shady, once you've got good rankings and have done things right, you won't suddenly lose them if you stop paying your SEO company. It's really one of the biggest scams in the SEO industry.

This is not to say that someone shouldn't continue to make the website better, and also continue to get the word out about it; however, from your email, it doesn't sound like that is what's happening.

Good luck!

Best,

Jill

Discuss this article in the Small business Ideas forum.


October 4, 2007





CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.

High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.

Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.








Search Engine Guide > Jill Whalen > Will Site Drop Out of Engines if Not Paying for SEO?