October 4, 2007 Comments
Dear Jill,
I have a really quick question I hope you can help with. There is a small business in town that is paying $200 a month to have another company make sure it stays at the top of the ranking lists in search engines. Now if there is no new competition, except maybe a new office every few years, is it necessary to pay them, or could they do it themselves with the guidance you offer on your website?
Thank you for your time.
Andy
Jill's Response
Hi Andy,
There's definitely no reason for the business to keep paying that money. Unless the SEO company has done something shady, once you've got good rankings and have done things right, you won't suddenly lose them if you stop paying your SEO company. It's really one of the biggest scams in the SEO industry.
This is not to say that someone shouldn't continue to make the website better, and also continue to get the word out about it; however, from your email, it doesn't sound like that is what's happening.
Good luck!
Best,
Jill
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