Hello Jill,

I must tell you I REALLY enjoyed [your High Rankings® Seminar in Philadelphia]. I learned a lot! Before I went to the seminar, I KNEW what had to be done for better search results but I didn't know HOW to do it.

We have WebPosition Gold and I can't remember if it was you that said we need to get a Google API key to use the program. I was wondering why and how it works. I was on the Google site that talks about it but I didn't understand how it relates to WPG. We use WebTrends too.

I will go ahead and sign up for the Google API-- maybe once I get it I will understand.

Thanks again -- great seminar!


Jill's Response

Hi Renee',

The old version of WPG doesn't support the Google API. You would want to make sure not to use that version on Google, but only check AOL rankings (which uses Google). In fact, if you'd been using it previously, this could be a factor in why you're having problems with Google now. (If your site is completely gone from all rankings.)

WPG isn't going to be supporting their old version much longer anyway, so you probably want to upgrade to the new one if you are interested in running ranking reports. With the new version, you can put in your API key and not use automated queries, which are against Google's terms of service. However, it's important to remember that many of us in SEO are trying to get away from using rankings as a measurement for success. You get much better data than WPG can give you by simply using your WebTrends information. (Although since WebTrends owns WPG now, it may all be integrated, which probably comes in handy.)

Hope this helps, and glad you enjoyed the seminar!


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January 17, 2006

CEO and founder of High Rankings®, Jill Whalen has been performing search engine optimization since 1995 and is the host of the free High Rankings Advisor search engine marketing newsletter, author of "The Nitty-gritty of Writing for the Search Engines" and founder/administrator of the popular High Rankings Search Engine Optimization Forum. In 2006, Jill co-founded SEMNE, a local search engine marketing networking organization for people and companies in New England.

High Rankings is an internationally recognized search engine optimization firm located in Framingham, MA specializing in search engine optimization, SEO consultations, in-house training, site audit reports, search marketing seminars and workshops. High Rankings has a 100% success rate for substantially improving client rankings and targeted traffic.

Jill speaks at national and international conferences and has been writing about SEO and search marketing since 2000. She's been quoted in such publications as The Wall Street Journal, U.S. News & World Report and The Washington Post. Her articles have appeared in numerous print magazines and online websites including CIO Magazine, CMS Focus, The Internet Marketing Report, ClickZ, WorkZ, Inc.com, Entrepreneur, Lycos Small Business, WebProNews, SiteProNews and others. Jill has also appeared on many online and offline radio programs such as Entrepreneur Magazine's E-Biz Radio Show, SearchEngineRadio and the eMarketing Talkshow.

Search Engine Guide > Jill Whalen > WPG and Google's API Key