July 18, 2005 Comments
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Yahoo has merged all its European search products under one common business brandname, Yahoo Europe. Two years ago, Yahoo acquired the original PPC engine Overture, which had previously purchased Alta Vista and AlltheWeb, the search engine designed by the Norwegian search firm FAST.
Signalling an increased interest in paid search, Yahoo named Overture Europe's current regional vice president and managing director, Stephen Taylor, as the head of Yahoo Search Europe.
Dominique Vidal, a regional VP and managing director of Yahoo Europe said, "The creation of this new role marks an important step towards the ongoing synergy of Overture and Yahoo Search in Europe and reflects Yahoo's ongoing commitment to introducing the next generation of search technology and products for advertisers, publishers and users alike."
Yahoo has been rebranding its various international divisions over the past six months starting in North America with the introduction of Yahoo Search Marketing Solutions (why sms?) in early spring. It plans to merge its other international units, with the exception of Japan and Korea, before the end of the year.
Yahoo Moves from Cyberspace to Outerspace
Yahoo, which is trying to break into the entertainment broadcast industry, has landed rights to one of the biggest broadcasts in history. Starting around (or just after) 12:50 (Pacific Time), Yahoo will be carrying a live feed 24/7 from the Discovery Space Shuttle mission. At the time this article was written, the cam was showing the inside of the flight deck with two (unnamed) astronauts already strapped in their seats.
This is a big deal for Yahoo, which will run the NASA webcast through a Windows Media stream. Yahoo's CEO, Terry Semel has been working to position Yahoo as the bridge between the traditional entertainment industry and the Internet since he was lured away from the entertainment division of Time Warner in May 2001.
Yahoo recently acquired a large building in Los Angeles and is relocating hundreds of staff to run this project. It is also perusing a strategy of test-airing pilot episodes of new programs and offering premium access to music, movies and insider information from the world of entertainment.
Discuss this article in the Small Business Ideas forum.
Jim Hedger is the Executive Editor of the new daily webmasters information site, SiteProNews.com. He is also a consultant to Metamend Search Engine Marketing and Enquisite Search Metrics. He spends most of his time in Victoria BC, recovering from traveling to the Internet marketing events and conventions where he spends the rest of his time.
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