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Jody Nimetz

Search Marketing Strategist. Search Engine Positioning by Searchengineposition. Enquiro Full Service Search Engine Marketing

Why is Online Reputation Management Important?

On a personal level, having a damaged reputation can mean being a part of the "in-crowd" or being a loner. For businesses a damaged or negative reputation can mean millions of dollars. The importance of reputation management cannot be emphasized enough....

Social Media Marketing as Part of B2B Online Marketing Campaigns

Online communities have taken on lives of their own, often playing integral roles in vendor-to-consumer relations. But what impact does social media have on B2B transactions? How can B2B advertisers tap into social media concepts and this shift in media consumption?...

B2B Marketing in 2007: The Buying Funnel vs. Selling Process

B2B marketing can be, and most often is, a complex process. However, a complex process doesn't always require a complex solution. To me, complex means ambiguity and ambiguity means lack of clarity and direction. I find it frustrating when people take a complex process and make it more complex. Why not attempt to simplify the process?...

Search Engine Marketing Gets Personal Part One

According to the major search engines, one of their main goals is to provide relevant results and give the people what they want when they perform a search query. Well in order to give the people what they want, you have to listen to the people....

Online Key Performance Indicators in 2007

Time and time again I have seen organizations measure metrics that do not accurately indicate success areas in their online campaigns as they relate to ROI. Quite often it seems as if the online key performance indicators are not aligned with the company's overall KPIs being measured....

B2B Marketing in 2007

While most of the online marketing budgets are directed towards sponsored campaigns, the importance of organic search engine marketing and proper analytics for tracking success is a recipe for any successful online marketing campaign....

B2B Online Marketing – Dealing with Increasing Amounts of Competition

As B2B marketers, you need to get used to dealing with an increasing amount of online competition, and not being able to always identify or pigeonhole the competitive landscape. The question then becomes how do you deal with this increasing amount of online competition and how can you get a leg up on your web competitors?...

Search Engine Marketing - Is There an Over-Reliance on Google

As online marketers we are trying to help our clients gain a presence within the search engine results. A recent Comscore Report suggests that in the US, Google happens to have the largest search engine market share with over 44%. So it stands to reason that we should concentrate the majority of our efforts on Google....

Search Engine Marketing and the K.I.S.S Theory

More often than not, keeping things simple can often yield better results than you may originally expect. This Keep It Simple Stupid acronym applies to search engine marketing as well. For website owners that are just starting out, keeping your online strategies simple may be just what the doctor ordered....

B2B Online Marketing - Dealing with Increasing Amounts of Competition

It is becoming increasingly difficult for businesses to be found by the right person, especially seeing as Google has replaced book cases of catalogues and rolodexes of business cards. Online competition means that B2B marketers need to position their companies in the best search engine, the best ranking, for the best query....

The Five P's of Marketing: Do They Apply to SEM? Part Two

As discussed in part one of the Five P's of Marketing, the Marketing Mix is made up of five variables. The question becomes what role does each of these variables play in search marketing efforts? Let's look it from the eyes of a website owner who is marketing their product or service through their website....

Key Performance Indicators for e-Commerce Based Sites

As users become more comfortable with purchasing online, you can expect that e-commerce sites will continue to improve and that online competition will continue to increase. As a result, measuring the proper key performance indicators for an e-commerce based site becomes even more important....

The Five P's of Marketing: Do They Apply to SEM? Part One

Marketing managers use this marketing mix to try and engage their customers and convert the sales cycle. Seems simple doesn't it? All you need to do is add a half a cup of Promotion, a dash of Price, and a pinch of Product and you have the recipe for success. Well, not really....

Organic Search: What’s In It For You? Part One

Having been in the search marketing industry for a few years now, it still amazes me how organic search just does not get the respect it deserves. Many people still do not get search at all. For those of you that don't get search now… you will… it is only a matter of time....

Key Performance Indicators for Content Based Sites

When trying to determine the proper key performance indicators, one of the most important factors to keep in mind is the type of business that you have. And as we are in the online marketing industry, let’s stay with the theme and take this one step further… when determining your KPIs you need to understand the type of site that you have....

Determining Proper Key Performance Indicators

Understanding and prioritizing your Key Performance Indicators will help ensure that you are measuring the success of your business (or from a SEM point of view), the success of your online campaign....

Key Performance Indicators

In the world of search engine marketing, there are numerous metrics that can be measured. The trick is to determine which ones are the correct ones for your online campaign. more often than not that same client is absolutely determined that the chief KPI is that ranking on the SERP (Search Engine Results Page), but is it?...