Last week I discussed some examples of Key Performance Indicators for content based websites. This week, I'm going to look at some examples of key performance indicators for e-commerce based sites.
E-commerce is a growing force in the world economy and the Internet has become a major source of business for products, services, and information for many people worldwide. As users become more comfortable with purchasing online, you can expect that e-commerce sites will continue to improve and that online competition will continue to increase. As a result, measuring the proper key performance indicators for an e-commerce based site becomes even more important.
Content Based vs. Lead Generation vs. e-Commerce vs. Service and Support
We've established that your site is an e-commerce based site and that you provide products and/or services online. You also use your site to promote offline business. So what metrics or KPIs should you measure?
Depending on whether you provide products or offer services, your key performance indicators for your online campaign may vary. Regardless, here are some metrics that you will want to consider:
These are only a few examples of key performance indicators that owner's of e-commerce sites should consider tracking. Of course KPIs will vary with the strategic intent and needs of the site owner; as well, they will vary depending on the product and services that you provide. For example, you may have a travel related site, and as a result you would be tracking number of trips booked, contact us form completions, brochure printouts etc.
Remember that key performance indicators must reflect your business or organization's goals, must be measurable, and must be a key factor for the success of your company or organization.
Next week, I will look at example of Key Performance Indicators for lead generation sites.
But maybe now would be a good time to ask yourself, "Is it time that you revisit the KPIs that you are monitoring for your site?"
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