author picture

Kalena Jordan

Search Engine Marketing Columnist

Does Your Web Site Need a Workout?

I see it so often, regardless of company size. Web sites that could easily be bringing in loads of traffic and revenue simply wasting away because nobody can be bothered tracking visitor activity, analyzing trends or checking for search engine compatibility and usability.

11 Reasons Why You Should Consider a Job in Search Engine Marketing

Are you currently seeking employment? Looking for a new profession? Considering a career change? Then a job in the field of Search Engine Marketing should be at the top of your list....

How to Make Search Engines Happy in 3 Easy Steps

Does your web site make search engines happy? Despite all the negative hype lately, it's pretty easy to design a web site that search engines will accept with open arms. All it takes is 3 easy steps....

Top 10 AdSense Tricks To Boost Your Commission

Google AdSense is fast becoming the preferred way for people to earn an income online. Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money....

How to Improve your Click Through Rate in Google AdWords

As you probably know, your ad position in Google relies heavily on your CTR compared to your competitors, so I was keen to turn things around and keep my high ad positions....

How to Profit From Your Free Reprint Articles

I came across a very clever tactic by an article author the other day that had a unique way of hooking the reader and possibly profitting from them....

Are You Targeting The Wrong Keywords?

Its a sad fact that most companies are targeting the wrong keywords and losing traffic as a result....

How To Target Your Online Niche Markets

Now that you have narrowed down your target market/s, try to get inside their heads. If you were a customer, what would YOU type in to the search engines to find the goods and services offered on your own site?...

Beginner's Guide to Pay Per Click Search Engines (Part 2)

Google AdWords gives web site owners the ability to promote their site when particular keyword or key phrase searches are conducted at Google and their partner sites....

Log File Analysis and SEO

If you own or manage a website, you are probably already aware of the importance of your log files or site statistics. Did you know that they can highlight the success or failure of your search engine optimization campaign?...

Beginner's Guide to Pay Per Click Search Engines (Part 1)

If youve been thinking about trying out PPC engines but are confused about the different models available and the costs involved, this article will shed some light....

How to Submit Your Site to Directories

Unlike submitting to search engines, submitting your site to directories and niche portals usually involves a lot more than simply typing in your URL....

How to Create a Favicon for Your Web Site

Favicon makes the site stand out from all the others in your favorites list. If you click on that site, the Favicon will even load next to the URL in your browser address bar from now on....

How to Submit Your Site to Search Engines Part 1

There is such a huge amount of misinformation on the Web about search engine submission, I thought it was high time I wrote a basic tutorial to help webmasters sort fact from fiction....

Latest Proposal Kit Ideal for SEOs - Product Review

Amongst the 28 new contract templates available in the new version of Proposal Kit Pro and Contract Kit Pro is a Search Engine Optimization Services Contract, designed for SEOs just like me....

Before Launching Your SEO Campaign

One of the most important aspects of a search engine optimization campaign is also one of the most overlooked preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding....

10 Easy Steps to a User Friendly Website

Improving your website usability isn't time-consuming, it isn't expensive and it's certainly not difficult. It simply involves common sense and dedication to the task. Here are 10 easy steps that anyone can implement to make their website more user friendly....

Are You Sabotaging Your Site's Visibility in Search Engines?

Websites are often a very large expense for these companies, ranging from a few thousand to hundreds of thousands of dollars. To invest such a massive amount of time, money and effort into an online presence and not ensuring it can be found is like constructing a storefront without any doors....

SEOs Who Party Like it's 1999

I find it difficult to understand search engine optimizers who party like it's 1999 - using invisible text and hidden links in some pathetic, misguided attempt to trick the search engines into believing their site content is the most relevant. I mean, what are they thinking?...

What SEOs Expect From Their Clients

Once you've located a top performing SEO, don't expect to call the shots. Search engine optimizers have certain expectations of their clients. Let me run through a few of them....

Interview With Dakota Sullivan of LookSmart

Mr Sullivan reveals how the Yahoo/Inktomi deal will affect LookSmart, the new features LookSmart will be introducing for Small Business Listings customers shortly and why he thinks WiseNut is a better search engine partner for the major portals than Google....

Predictions About Search Engines - A Look Back

Its time to take a look back at the grand predictions I made for the search industry to determine whether Im a 'Nostradamus' or a 'NoSuchLuckus'....

How To Get Your Web Site Content Syndicated

The real secret to attracting more traffic is to add bucket loads of fresh content to your site. Providing you promote this new content effectively, it can act like a magnet on your site, pulling in new visitors every single day....

How To Integrate Keywords Into Your Web Site Copy

The simple truth is this: search engines read text and not much else. You absolutely, positively need to use text on the pages of your site that you want indexed and ranked highly. Not graphical text that you created in your fancy design software, but actual, visible body text....

The Search Engine Soap Opera

The history of search engines is a bit like the plot of a soap opera. You know - Bo finds Hope, Bo loses Hope, Bo finds Hope again only to discover it's actually Hope's long lost evil twin Princess Gina and so on....

Rising Above The SEO Reputation

How many times have you seen an article referring to SEO as a Black Art or underhanded, manipulative, sleazy, deceptive, sneaky etc. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth....

A Review of WebPosition Gold v2.0 BETA

WPG v2.0 is already available in Beta format and boasts an impressive number of new features to help web masters ensure their web sites are spider friendly, ranking highly and submitted to the most appropriate search engines and directories worldwide....

WebPosition Release v2.0, Reject Reporting Issues

I recently took the opportunity to interview President of FirstPlace Software Brent Winters about their new product and also about his views on the increasing crackdown on automatic reporting tools by some of the major search engines....

LookSmart Answer Their Critics

If you've read my article LOOKs Can Be Deceiving, you know how I feel about LookSmart's decision to change from Paid Submission to Pay Per Click. One person who was very interested in the article was CEO of LookSmart Australia, Damian Smith. Mr. Smith contacted me and agreed to an exclusive interview to address some of the issues raised in the article....

LOOKs Can Be Deceiving

Search engines and directories have done some pretty shifty things over the years, but never before have I seen such arrogance or disdain for customers as Looksmart have shown in the past two weeks....

The 5 most common SEO mistakes

Some common themes develop amongst incorrectly optimized sites. Could you be making the same errors with your site? To find out, lets look at the five most common search engine optimization mistakes....