When I started a blog on my website a few months ago I felt overwhelmed by the sudden responsibility to post fresh content often. It was as if the minute I created a section on my website called "Blog" I was inaugurated into a writer's hell where I felt both stumped and compelled to write all at the same time, all of the time. Then I realized that I was missing the point of blogging, which is to keep a lively conversation going (even if it's sometimes only between you and the WordPress Dashboard). And if you're a decent conversationalist, you can get more than decent results.

For example, a few months ago I blogged a little ditty about my decision to outsource all of my company bookkeeping. The post was exactly 222 words of candid banter about how incredibly silly it was of me to have held on to a task as hideous tedious as bookkeeping for so very long. And how truly valuable it is to my business, and my sanity, to have talent to outsource such tasks to.

A journalist picked up that post about two weeks later while researching a story she was writing about small business outsourcing. She contacted me through my website and arranged to interview me by phone. The result? Some rather invaluable publicity in a highly regarded business magazine.

What's ironic is that the blog post took just minutes to write. I had something to say that I wanted to share with other entrepreneurs. Simple huh?

Okay, there is maybe a little more to it, but not much. If you want your own blog posts to get noticed by journalists, prospective clients or whomever, there a few blogging basics you should stick to:

  • Post titles should become page titles. Most blogging platforms do this by default but make sure. And make sure your "blog name" or company name isn't at the beginning of the title tag but that the individual post title is.
  • Per above, write descriptive titles for your posts using phrases that someone might use to find information on the topic you're writing about.
  • Keep it conversational but proofread for brevity and clarity. Again, no need to be Hemingway here. Just get to the point and make sense doing it.
  • Be concise. The most difficult part of blogging is writing with focus, even granularity. You can write about big picture stuff, but write about it in a series of blog posts as opposed to one gargantuan post.
  • For goodness sake, make it easy to leave a comment and just as easy to find your contact information should someone want to send you an email or inquiry.
That's really about it. Sure, there are lots of nitty gritty things you will want to do to push your blog closer to your audience, but if you can't get a grip on a simple, easy to manage strategy for posting content that is audience aware and search friendly, nothing else you do will help much anyway.

It starts with you.

Oh yeah, that reminds me. Remember to be yourself. Don't be or try to be something you're not. That's boring and boring is bad. (And if you're a boring person, uh, it might be time to rethink some things, existentially speaking.) Being yourself is the most fundamental strategy for publishing a blog that people actually read and care about enough to act on.
October 1, 2008

Karri Flatla is a business graduate of the University of Lethbridge and principal of snap! virtual associates inc., a virtual consulting firm providing business communications and Internet marketing services to the progressive entrepreneur. Karri also produces Outsmart, the email newsletter for small business with big purpose. Visit http://www.snap-va.com for more information. Click to follow Karri on Twitter.


Glad you found the article helpful - I checked out your new blog and it's apparent you're writing with your clients in mind. Nicely done!

As an aside: we recently had a custom home built with granite countertops. I initially was going to have them install quartz but we ran into a timeline issue in the 11th hour. I did a TON of research online and IMO the consumer market needs more blogs like the one you're building. Blogging takes persistence and at some point you might feel "burnt out." But keep at it ... your prospective customers will appreciate it!

So many of my favorite bloggers eventually tired of it and gave up.

I miss them

@Tommyrocks311 ... Thanks for your comment!. Are you referring to your own bloggers or uh, us here at Search Engine Guide? I'd better get back to the keyboard - Yikes! :)

@Standup Comedy: Writing and blogging absolutely doesn't come naturally to everyone. I'd even go so far as to say that for many people, writing can be a real struggle and not all that enjoyable.

I'll throw this out there though: if you're running even a modestly successful entity online, you're inherently an idea person, an entrepreneurial thinker if you will. Assuming blogging is a fit for your business/organizational objectives, you could try outsourcing this task. A good writer / blogger can take raw notes/ideas/brainstorms and create polished, engaging posts.

Just a thought and thanks for your comment!

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