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Kimberly Krause Berg

Kimberly Krause Berg is the owner of Cre8pc.com, Cre8asiteForums.com and co-founder of Cre8asite Webmaster Resources Directory.

Kim's career began in 1996 as the Webmaster for an Internet magazine publishing company. Later, while working for "dotcoms", she built websites, incorporated search engine optimization and performed Internet software application usability/user interface testing. For years she freelanced on the side by performing search engine optimization services via Cre8pc.com. Now a self-employed usability/SEO consultant, this mother of 2 is an advocate for home and small businesses. She specializes in what she calls the "marriage between search engine optimization and usability" and to that end offers Cre8pc and Cre8asiteForums as teaching sites.

Adapting to the Influence of a Social Media Internet

I love to study human behavior and the Internet. Social web behavior takes the cake. It's a marketers' never-ending party. Reputation management is something big business can no longer hope to control without also understanding Internet media

Usability and SEO - Red Light, Green Light

by Kim Krause Berg - During the past ten years there's been a drastic improvement in the amount of companies who accept the need to work search engine marketing techniques into their web sites. User centered, persuasive design on the other hand, are still just whispers in the wind. Will it take another ten years for usability and accessibility to be as justified a expense as marketing is for a web site property?

I've Come to Your Web Site To Do Nothing

It's not every day I come across a business need that shies away from generating conversions, making money or being found in search engines. But, it happens. Don't just let your web site sit on the Web taking up space. It can surprise you with many rewards, if you just unbind the noose around its neck....

10 Reminders for Usability Web Design To Make Site Visitors Adore You

No matter how hard you try, there is always something wrong with your website. There is always a critic. I have a friend outside the USA who thankfully alerts me of my 404 error pages, which I appreciate, even though I told him over the weekend he was making me scream at my own inability to be perfect....

That Don't Impress Me Much: Even Pretty Web Sites Have Abandonment Issues

Your web design mission is to meet needs, answer questions, and point the way to productive activity such as purchases or registration....

How to Remove the Mystery Behind Search Engine Marketing: The Search Engine Marketing Kit by Dan Thies Tells All

Gone are the days where we could tweak a title tag and see a pages rank shift up or down a few hours later....

User Experience and Search Engines: If Your Home Page Could Only Talk

I cant tell you how glad I am that you found my website. You have no idea the great lengths weve gone to get you here, let alone what were about to do to keep you on this web site....

Do Not Drop Your Web Site Off the Search Engine Cliff

Do not drop your web site over the search engine cliff without considering the usability effect. Design it to be productive and user centered. Remember your original requirements and goals and trace back every dollar you spend to meeting them....

Why Search Engine Marketing Has A Passion for Web Site Usability

Believe it or not, search engines and user centered web design have a common goal. They want to provide the best experience for their web site visitor. Even better, they want that experience to be productive, satisfying and memorable....

You Had Me at the Search Engine

Search engines can only bring a visitor to your doorstep. It's your job to grab them by the hand, invite them inside and show it off....

Why Ecommerce is Not Ready for My Daughter or Me

We assume that the top 20 sites in search engine results are the best of the best based on our search keywords. That, I'm afraid, is the saddest shock of all. Top rank doesn't equal the best online experience once you click into that website. That part of usability wasn't tested for you by the search engine or directory. That's not their job....

Being Tops with Your Users and the Search Engines, Part Five - Avoid Surprises by Playing Detective

Before rolling out your website to the public, make sure all clues about finding and using it are directly built in....

Is Your Website Self-Centered or User-Centered?

Always remember who will be using your website. It's not your company CEO, marketing department or programmers. The truth is that your website visitors have the power to bring fame and fortune, or ruin a reputation and sour investors. Part four in the series: Being Tops with Your Users and the Search Engines....

Being Tops with Your Users and the Search Engines, Part Three

A successful website is one where the visitors' needs are being met. User surveys and feedback are diagnostic tools to help identify problems before, during and after the site is built....

Being Tops with Your Users and the Search Engines, Part Two

Getting organized with usability checklists....

Being Tops with Your Users and the Search Engines, Part One

This article begins a series of articles on how to test your own web site for search engine and visitor usability....

My First User Persona

Imagine if you could get into the head of a sampling of your website or software users? What would they tell you?...

Warning!! Link Farm Ahead

Are you sick and tired of receiving "I just visited your website. I linked to it on this page. I would love it if you would link back to mine" emails? The gig is up....

You Build The Search Portal, I'll Send The Sites

I'd like to see a fair, affordable-to-all-websites ranking and indexing system developed for an environment of many cultures, languages, and user demands such as ecommerce, research, blogs, personal pages and news. Google, nor any other search company, hasn't found the answer yet....

There's No Rabbit Underneath My SEO Hat

SEO professionals teach web site owners how to enhance their web sites for both the user and the search portal so that both can find what they're looking for....

How To Impress Search Engines and Users - Focus: Web Site Navigation

Who says you can't be creative while trying to adhere to search engine optimization or usability standards? Though it may seem like a lot of extra work now, with a little practice, designing for searches, sales, traffic and users can become second nature to you....

How To Impress Search Engines and Users - Focus: Web Site Structure

To build a successful Web site takes more than being a skilled programmer or user interface designer. Fortunately, being found in searches, generating sales and traffic plus showing consideration for site visitors can all be achieved using the same basic techniques....



About the Author

Kimberly Krause Berg is the owner of Cre8pc.com, Cre8asiteForums.com and co-founder of Cre8asite Webmaster Resources Directory.

Kim's career began in 1996 as the Webmaster for an Internet magazine publishing company. Later, while working for "dotcoms", she built websites, incorporated search engine optimization and performed Internet software application usability/user interface testing. For years she freelanced on the side by performing search engine optimization services via Cre8pc.com. Now a self-employed usability/SEO consultant, this mother of 2 is an advocate for home and small businesses. She specializes in what she calls the "marriage between search engine optimization and usability" and to that end offers Cre8pc and Cre8asiteForums as teaching sites.

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