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Lee Odden

Lee Odden is a 9 year internet marketing veteran and President of TopRank Online Marketing, a leading search marketing agency that helps companies increase sales and brand visibility online. Lee has worked with hundreds of companies to develop and implement winning online marketing programs with particular expertise in search engine optimization, online public relations and blog marketing.

The Importance of Content Distribution for Search Marketing

Many search marketers promote the idea that the key to a successful link building campaign is to create content worth linking to. However, if you create great content and no one knows about it to send a link, then there's a lot lost on the effort. "Build it and they will come" is not the reality with search marketing....

SEO Benefits from Blogs

Is blog optimization part of search marketing? Absolutely! Blogs are web site content management systems with additional functionality such as comments, trackbacks and RSS. Blogs are really no different than web sites....

Interview with Chris Pirillo

Chris started Lockergnome in 1996 and hosted TechTV’s “Call for Help” show for 2 years. He hosts a popular conference every year called Gnomedex which has been sponsored by the likes of Google, Yahoo and Microsoft. He’s written books, columns and many articles and he produces a popular online radio show....

Interview with Adam Lasnik of Google

Google has done an increasingly good job of interacting with the webmaster community through the efforts of Matt Cutts and Vanessa Fox as well as Adam Lasnik. After having the chance to talk to Adam, I thought he and his job sounded pretty interesting and he agreed to do a short interview....

Spotlight on Blog Marketing Interview with Phil Hollows of FeedBlitz

Todays interview is with Phil Hollows, Founder and CEO of the popular RSS to email service, FeedBlitz. Recently Phil took FeedBlitz on as a full time gig, has secured investor financing and is hiring. What better time than now to check in with Phil for a peek behind the FeedBlitz curtain....

Spotlight on Search Interview with Laura Lippay

Today we have a very nice interview with Laura Lippay, SEO Program Manager for Yahoo Media Group. Dispensing excellent advice to newbies and old timers alike, Laura has gone from circus performer extraordinaire to Flash-superstar-wannabe to a dream gig as an in-house SEO for Yahoo....

Spotlight on Search - Interview with Eric T. Peterson

Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several popular discussion lists on analytics. He also manages an excellent site on web analytics called Web Analytics Demystified....

Spotlight on Search - Interview with Daron Babin of WebmasterRadio.FM

There are many success stories on the web and one of the most interesting is WebmasterRadio.FM. The brainchild of Old, Old School SEO Daron Babin and his partner Brandy Shapiro, WebmasterRadio.FM has become the go to resource for live streaming radio and podcasts on all things related to search and interactive marketing....

Spotlight on Search - Interview with David McInnis of PRWeb.

Undoubtedly one of the companies that has had a major impact on the convergence of public relations and search engine optimization is PRWeb. David McInnis and his talented team have created more innovations surrounding press release distribution than any other wire service....

25 Tips for Marketing Your Blog

With so many blogs being created every day, its a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them, so here is a "short" list of tips for marketing and optimizing a blog....

Blog Optimization

With blogs, there exist as many or more optimization opportunities to optimize as with a web site. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available....

Three Pillars for Better Search Engine Rankings

In the search engine marketing/optimization community there are abundant resources and articles on how to improve rankings. So much in fact, it can be confusing as to which tactics are current and valid....

Blog Optimization

With blogs, there exist as many or more optimization opportunities to optimize as with a web site. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available....

Spotlight on Search - Rand Fishkin

The next interview for Spotlight on Search is with Rand Fishkin of SEOmoz. Two interviews in one day? Well, the repsonse to my queries to interviewees has been fantastic. Plus, Rand has received some excellent attention in the media recently....

Spotlight on Search Interview with Dan Thies of SEO Research Labs

When you think of keyword research services, the name that often comes to mind these days is Dan Thies. In developing his search marketing business, he was able to find a niche in keyword analysis and successfully progress that into search engine marketing and optimization training....

Spotlight on Search - Interview with Jill Whalen of High Rankings

One of the long-standing and popular voices on search engine optimization is without question, Jill Whalen. Today, Jill is a regular speaker at Search Engine Strategies, writes many articles, publishes the High Rankings Advisor newsletter, runs her SEO consulting practice High Rankings and has another company called Search Creative....

Spotlight on Search Interview with Heather Lloyd-Martin of SuccessWorks

A lot of buzz in the SEO community lately has been focused on the value of creating compelling content as if it's a new idea. Writing web site copy that satisfies both search engines and users is nothing new to Heather Lloyd-Martin. She's been an active proponent since the late nineties...

Three Pillars for Better Search Engine Rankings

In the search engine marketing/optimization community there are abundant resources and articles on how to improve rankings. So much in fact, it can be confusing as to which tactics are current and valid....

Interview with Aaron Wall of SEOBook and Threadwatch

One of the most visible SEO pundits on the web is unquestionably, Aaron Wall. Aaron is a very unique individual in the SEO world since he is exceptionally knowledgable and networked but until recently, has not overtly offered search engine optimization consulting services....

Spotlight on Search Interview with Todd Malicoat (Stuntdubl)

One of the great things about the SEO industry is the networking and opportunity to meet and collaborate with some of the smartest people youll find anywhere. Todd is certainly one of those people....

New Tools for Press Release Marketing

For about 5 years, PRWeb has focused on becoming the leading direct to consumer press release distribution model on the web. The PRWeb services sends out approximately 1000 press releases per day. As part of their ongoing effort to bring more functionality to the service, a new Web 2.0 content manager has been hired and several new services have been implemented....

Interview with Andrew Goodman of Traffick and Page Zero Media

Andrew Goodman is known as the guy who "wrote the book" on Google AdWords or at least that's one of the ways I like to think of him. He's authored/edited Traffick.com since long before blogs became popular, speaks at numerous industry conferences and also has a successful SEM agency, Page Zero Media. In this interview, Andrew explains how he tossed in the towel on his PhD to become, gasp, an internet marketer!...

Spotlight on Search - Interview with Eric Ward

Linking is important for more reasons than building PageRank though. Links from high profile sites can drive significant amounts of traffic AND attract inbound links as well. In that field there's one person that stands out as the prominent "old school SEO" authority on link building and that is Eric Ward....

Interview with Barry Schwartz (RustyBrick) of Search Engine Roundtable

Today's interview is with Barry Schwartz, who runs a web application development business called RustyBrick, edits and writes the Search Engine Roundtable blog, serves as moderator on numerous forums, provides editorial coverage and speaks at Search Marketing conferences AND is now running a new forum....

Interview with Greg Jarboe of SEO-PR

Search engine optimization practitioners as well as public relations firms are realizing (albeit the latter slower than the former) the value of optimizing electronic documents. A pioneer in the field of using search engine optimization in combination with press releases is Greg Jarboe....



About the Author

Lee Odden is a 9 year internet marketing veteran and President of TopRank Online Marketing, a leading search marketing agency that helps companies increase sales and brand visibility online. Lee has worked with hundreds of companies to develop and implement winning online marketing programs with particular expertise in search engine optimization, online public relations and blog marketing.

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