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Liana Evans

Liana "Li" Evans is the director of internet marketing at KeyRelevance Search Engine Marketing. She oversees all social media, online PR and word-of-mouth marketing efforts for a variety of clients within the company’s portfolio. Li also collaborates with the team on all SEO (Natural Search) optimization for clients. Since 1999 Liana has been active in the search marketing arena, becoming well versed in all avenues of search marketing but with particular focus on natural search, image search, and social media. She also has substantial experience in areas of the retail industry regulated by the FTC. Prior to Li’s tenure at KeyRelevance Search Engine Marketing, she helped to design, plan, and implement an Internet Retailer 500 company’s efforts into natural search optimization, successfully revamping outdated navigation and site architecture. Li is an accomplished programmer and database programmer/designer familiar with the demands of large-scale, dynamic retail sites.

Liana holds a B.A. in Information Systems with a minor in Public Relations from Susquehanna University, and an Associates Degree in Mass Communications/Public Relations from Pennsylvania College of Technology. She currently lives in the Philadelphia suburb of Limerick, PA and runs the search marketing blog Search Marketing Gurus.

Unleashed: Building A Community Workshop by Sage Lewis

Wondering what it takes to build a community?  How do you get people to follow you?  Sage Lewis of Sage Rock leads up this session that focuses on building up communities through YouTube & Facebook....

Unleashed: The Joy of Analytics by Matt Bailey (Live Blogging)

Matt Bailey from Sitelogic presents a really informational session about analytics and how data is just data unless you apply segmentation.  From page visits, to time on site, that data is useless you apply wisdom and knowledge to them....

Unleashed: Site Architecture by Stoney deGeyter (Live Blogging)

This is a live blogging of Stoney deGeyter's Site Architecture session at Search Engine Guide's Unleashed Conference for Small Business Marketing.  Stoney covers Website Architecture, Page / Document Architecture and Site Linking Architecture in this great session....

Unleashed Opening Session: A Common Sense Approach to Online Marketing (Live Blogging)

Search Engine Guide's first conference, Unleashed, kicks off with a great opening panel discussing the Common Sense Approach to Online Marketing.  Matt McGee, Matt Bailey & Wendy Piersall all present a great overview into why Online Marketing is very important and taking a very common sense approach to things will help your small business.This is a "live blogging" relation to you the audience of what happened in this opening session....

Most Public Relations Firms Are Not Online Marketers

If you are a small business and you are looking to hire an online marketer, be weary of public relations firms that claim "we can do that" or "we'll bundle that with our services".  Public Relations companies that truly understand online marketing are few and far between, and the ones who really do understand it and do a good job at it, are usually swamped and not taking on new clients....

Craig Newmark of Craig's List at Pubcon - Webmaster World

Craig Newmark was a keynote address at Pubcon on the first day of Pubcon. Learn where he came from and where Craig's List is going in the future.

What Would Social Media Be If We Didn't Talk To Each Other?

How does social media media work without conversation? It doesn't. So how do you handle navigating the social media "vote for this" waters of friends lists? We are social creatures by habit, long for conversation, so why not strike one up with the folks on your friends list? This article includes tips on not annoying your friends with copious amounts of requests for Diggs, Sphinns and Fetches.

5 Tips for Optimizing Images for Search Engines

Next to contextual search (i.e. just a plain 'regular' search on a search engine) Image Search is the fastest growing vertical search in the space. Compared to shopping, news, blogging, etc., image search has them beat by a mile. However, what's even more important about image search, is how Google's Universal Search, Ask's 3d Search and Yahoo's Blended Search are utilizing and incorporating images from each of their image search verticals into the 'regular' search results.

When Is The Right Time To Consider Social Media?

Just when is the right time to use Digg, Stumble Upon, or My Space? Do you know your audience well enough to judge if they'd be interested? Let's take a look at when is the right time to engage different aspects of social media.

SES Latino 2007 in Miami Wrap Up

Miami was the place to be this past Monday and Tuesday (June 18th, 19th 2007) if you wanted to get the scoop on search marketing for the Latin American market. Nacho Hernandez, of iHispanic, headed up a great 2-day conference by Search Engine Strategies at the Inter-Continental Hotel. Conference goers from all over Latin America, the United States and Canada spent the time in sessions that covered the basics of keyword research and linking dealing with Spanish and Portuguese languages to broader site issues such as whether to create original content or just translate existing content....



About the Author

Liana "Li" Evans is the director of internet marketing at KeyRelevance Search Engine Marketing. She oversees all social media, online PR and word-of-mouth marketing efforts for a variety of clients within the company’s portfolio. Li also collaborates with the team on all SEO (Natural Search) optimization for clients. Since 1999 Liana has been active in the search marketing arena, becoming well versed in all avenues of search marketing but with particular focus on natural search, image search, and social media. She also has substantial experience in areas of the retail industry regulated by the FTC. Prior to Li’s tenure at KeyRelevance Search Engine Marketing, she helped to design, plan, and implement an Internet Retailer 500 company’s efforts into natural search optimization, successfully revamping outdated navigation and site architecture. Li is an accomplished programmer and database programmer/designer familiar with the demands of large-scale, dynamic retail sites.

Liana holds a B.A. in Information Systems with a minor in Public Relations from Susquehanna University, and an Associates Degree in Mass Communications/Public Relations from Pennsylvania College of Technology. She currently lives in the Philadelphia suburb of Limerick, PA and runs the search marketing blog Search Marketing Gurus.

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