Link popularity is a major factor when it comes to ranking well in search engines and drawing traffic to your site. Learn how to increase the number of links to your site, how to get quality sites to link to yours, and the overall effect link popularity has on your rankings.

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1. What Is Link Popularity?

Link popularity is the number of incoming links that you have to your site from other sites. These links can be from directories, articles, or web sites. The more links you have pointing to your site, the better.

The number and quality of links that you have pointing to your site are a factor that many search engines consider when determining the rank or your site and individual pages of your site. Also, the more incoming links you have, the greater the traffic to your site.


2. Getting Links To Your Site

The most important factor in getting others to link to your site is having a site worthy of a link. In other words, have a site or page that a directory editor or site owner thinks would be of benefit to their audience.

The best way to do this is by having great content. Great content will draw people to your site. Great content will make people want to stay at your site. Great content will cause people to tell others about your site by linking to it.

It doesn't matter if your site is an information source or is selling something, you can provide great content with articles, reviews, etc.

After you've created a site worthy of a link, start by submitting to the directories. Hit the major directories, regional directories, and thematic directories.

Next, look for quality sites that would be complimentary to your audience and exchange links with them. For example, if you sell patio furniture, look for sites that sell gardening supplies and contact them about exchanging links.

The best way to contact a potential link partner is by visiting a site and looking for ways the site owner could naturally include a link to your site in their content. Then look for ways to naturally incorporate a link to that site from yours. After you've done this, email the potential link partner with your idea. Don't use a form letter. Just send a short, personal note explaining what you have in mind.

When looking for potential link partners, always think in terms of how your site would be beneficial to the visitors of your partner site and theirs to yours. If you are selling patio furniture, trying to exchange links with a site selling medical supplies is not a good use of your time.

Another way to get links to your site is by writing articles about the topic of your site and allowing other sites to carry the articles for free provided they include a link to your site at the end.


3. Checking Your Link Popularity

Marketleap provides a very handy tool called Link Popularity Check. It is a great way to periodically check the number of incoming links to your site.


4. What Not To Do.

Don't use automated programs that send out form letters asking for links. If you use this type of program, only use it for locating sites that may be worth contacting. Then, visit the site and send a short, personal message in the manner described above.

Don't expect everyone to want to exchange links.

Don't expect a reply. If you don't get a response, you may want to try again in a couple of months.

Don't be impatient. Just because you don't receive a reply, it doesn't mean you won't get the link eventually. Many site owners will file link requests and come back to review them when time allows.

Don't set up a big page of links to just any site, and don't exchange links with sites that do the same.


To learn more about Link Popularity:

Recommended Articles:

  • Building Link Popularity Improves Search Engine Ranking - A properly executed link building campaign will help boost your ranking with many search engines, but this is only part of the benefit. The quality sites that have agreed to link to you will also send you highly relevant traffic.

  • Improve Search Engine Ranking With Topical Articles - A key factor in ranking high in search engine results is link popularity. But, building link popularity is hard work. You've searched endlessly. You've sent every reciprocal link email you can think of. What else can you do? Surprisingly, writing articles on your topic can lead you to a wealth of link popularity.

  • Warning!! Link Farm Ahead - Are you sick and tired of receiving "I just visited your website. I linked to it on this page. I would love it if you would link back to mine" emails? The gig is up.

  • Linkability - Why do some sites have it while others don't? - For every web site, there are a collection of online venues (search engines, directories, web guides, topical link lists, discussion lists, writers, etc.) that may link to it, based on the subject matter and content quality. The challenge is finding them and contacting them properly.

Check the Article Archives:

  • More Articles About Link Popularity - Check the Search Engine News Archives for articles about Link Popularity and the impact it can have on your rankings. The articles are arranged by date with the newest articles first. This will allow you to get the most up to date information and then do further research on older articles.

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