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Lisa Barone

Lisa Barone is an SEO copywriter at Bruce Clay, Inc.

Search Engine Optimisation-friendly Design in a Web 2.0 World

The Internet has been overtaken by pastels, Web sites are designed using advanced Ajax techniques, navigation is never consistent, and drop down menus are making it harder to navigate a Web site without the use of a mouse. The Internet may be a lot more appealing visually, but it is harder to navigate, especially for Internet users classified as disabled....

Custom 404 Pages Aid Search Engine Optimization

Despite your best efforts, users will click on broken links, they'll mistype a URL, guess wrong at what they think a URL should be or try to access a bookmarked page that has since moved. Users do all sorts of things to get themselves confused; sometimes it's not even their fault. And when they do, they'll meet your 404 page....

The Beginner’s Guide to Social Media Optimization

As an average Web user, you don't have to be a fan of social media optimization. However, as a site owner, you do need to know that it exists and be aware of the effects and potential benefits it could have on your site....

Sitemaps Improve Site Value

It is your most important SEO goal and perhaps the one most vital in determining the success of your SEO campaign. However, many search engines have trouble finding links buried deep within the structure of your site. So how do you make sure your pages are easy for the search engines to find? With a sitemap....

Five Steps to Effective Keyword Research

Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings....

Siloing Revisited

In its simplest terms, siloing is a site architecture technique used to split the focus of a site into multiple themes. The goal behind siloing is to create a site that ranks well for both its common and more-targeted keywords....

Web Personas: Understanding Your Customers' Buying Decision Process

A web persona is a profile that represents your target audience based on calculated averages of your customer's buying processes, personality and demographics. By understanding the goals and patterns of their audience, companies can create archetypes to help create services to satisfy a specific, highly-targeted group....

SEO Copywriting 101

With SEO Copywriting, not only do you have to write expert content that will appeal to your reader, but you also have to make it appeal to the search engines. This includes using targeted keywords to effectively deliver your message. Not sure how to do that? Well then, keep reading!...