Known in the SEO business as MakeMeTop, Barry is a Jim Guide for the Jim World group of internet marketing forums, a moderator on the IhelpYouServices and High Rankings discussion forums and a Senior Member of WebMasterWorld. Based in Northern Ireland, Barry has worked in the computer industry for over 20 years in the UK, Europe, Taiwan and the USA. He has been involved in the development of hardware and software products worldwide. Barry has held senior sales and marketing positions for several leading IT companies before founding the company in 1998. Barry has spoken at conferences such as Search Engine Strategies on search engine marketing and writes articles on specific aspects of the industry for information based newsletters such as HighRankings Advisor and (of course) The MakeMeTop Newsletter.

Sorting Out SiteMatch
By Barry Lloyd April 23, 2004
For most it appears that SiteMatch will be unnecessary, for some - it can be of immense benefit. Only time will tell if this model becomes a success. But if it does, expect other search engines to follow suit (particularly MSN).

Been Gazumped by Google? Trying to make Sense of the "Florida" Update!
By Barry Lloyd November 25, 2003
With the huge number of postings on all the various forums, concerning this update, most people don't know where to start looking for information about the recent Google update. The following is an attempt to put down rationally (I hope) most of the information that is known and the (unproven) theories behind the update algo.

Optimising for Inktomi - And how it can help on Other SEs!
By Barry Lloyd July 18, 2003
Like any SEO procedure, optimising for Inktomi is not rocket-science. Inktomi looks for on-page content laid out in a manner which allows it to understand the page content comprehensively. The facts laid out are back-to-basics SEO, but they work - pretty much every time!