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Your site's log files contain a wealth of information about the effectiveness of your web site marketing program. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.

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1. What Is a Log File?

A log file is simply a file that is used keeps track of all that is happening with your site.

For example, it records:

  • Each time a Web page is requested.
  • What incoming link a visitor followed to arrive at your site.
  • What search terms a visitor used at a search engine before arriving at your site.
  • Errors that may have occurred.
  • And much more.

 

2. Why Is Log File and Traffic Analysis Important

Analyzing your log file and traffic will give you insight into:

  • How well your web site is performing
  • How visitors are finding your site
  • What pages are the most popular
  • The geographic location of your visitors
  • What search engines are visiting your site.
  • How much of your site the search engines are crawling

Analyzing your log files will let you know how well your various marketing programs are working.

 

3. Services and Tools That Can Help

If you look at a log file, it is a giant page showing line after line of data. Fortunately, there are programs that can take this raw data and turn it into meaningful stats for you. Here are some worth a look:

 

To learn more about Log File and Traffic Analysis:

Recommended Articles:

  • Analyzing Search Engine Traffic to Improve ROI - Traffic analysis can yield information that improves marketing efficiency in two important areas: It can help you make site changes to improve your conversion ratio, and it can guide your marketing campaigns to achieve better ROI. Tips for analyzing Web logs.

  • Back to Basics - Web Log Analysis - Before embarking on any search engine or general web marketing, a company needs to learn how to at least glance at the logs and get a general sense of how things are progressing.

Check the Article Archives:

  • More Articles About Log File and Traffic Analysis - Check the Search Engine News Archives for articles about Log File and Traffic Analysis. The articles are arranged by date with the newest articles first. This will allow you to get the most up to date information and then do further research on older articles.

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