Want more traffic to your blog?  Of course you do.  But how do you get it?  It's a question that many bloggers struggle with, but thankfully there are several fairly easy ways you can start today to grow your blog's traffic.

Here's ten quick and easy ways you can start boosting your blog's traffic today:

1 - Develop a regular posting pattern, and stick to it.  This is an easy step that simply requires you altering your existing behavior.  Do some research into your blog's traffic patterns.  If your blog is like most, you will probably find that you get the most traffic during the week, especially from Tues-Thurs.  So make a point to post on these days first.  If you can crank out more posts, then add in the next days based on traffic.  But you want to make sure that you have new content appearing on the days when your traffic is highest.  And once you start posting on those days, do your best to have new posts up EVERY week on those days.  If you want to have new posts up on Tuesday Wednesday and Thursday, that's fine but make sure they are up every week so your readers are 'trained' to know when new content is coming.

2 - Create a series.  Let's say you are a florist and you have a blog to help promote your business.  Every Wednesday (for example), you could have a new post on how to care and extend the life of your flowers once you get them home.  This way you know that you will have at least one post topic set for every week, and you can also run it on your best day for traffic.   
3- When it comes to links, be a giver.  Here's a nice little exercise, go back over the last week, and count the number of blogs that have linked to yours.  Now go back to your blog and count the number of blogs that YOU have linked to over the same time-frame.   Are more bloggers linking to you, or are you linking more to others?  Get in the habit of looking for outstanding content that you can bring to the attention of your readers via links.   This not only means you will be creating better content on your blog, but you will be bringing your blog to the attention of other bloggers.  Which means they will be more likely to link to you rblog in the future.  Which of course means more traffic for you!  What you could also do is incorporate the 'Create a series' idea from tip #2 above, and say every Thursday have a post with links to other blog posts that you found interesting over the last week.

4 - Encourage comments and highlight your best ones.  Let's be honest, when reading a blog post, many of us will scan to see how many comments it has received.  If a post has 8 comments, the odds are you will want to read the post, if for no other reason than to read the comments.  If your post has more comments, that means your readers are making its content more valuable, which means it has a better chance of being linked to.  Also if a reader leaves a really great comment that sparks more comments, add that comment to the end of your post, with a link to the reader's blog (if they have one).

5 - Share your knowledge.  If you are exceptional good at something, anything, share your knowledge with your readers on your blog.  It can be anything from social media marketing to model-making to basket-weaving.  Even the most common-sense tips can work if just one reader can find value in your ideas.  Think of ways you can share your knowledge to help others.

6 - Contribute on other blogs.  Notice I said 'contribute' and not comment.  All comments are not created equally, and if you go to every A-list blogger in your industry and leave the same 'Hey great post, thanks for sharing!' comment, the blogger and that blog's readers will all see right through you.  Instead, look for a way to actually contribute a meaningful point to an existing discussion.  This way you can actually learn something, and you will be helping to create valuable content for the blogger, which makes them FAR more likely to start commenting and linking to your blog. 

7 - Add your blog's URL to your email sig and any profiles you have on other social sites.  This seems like common sense, but so many of us forget this simple step.  But it's important because if you become a 'power user' on another social site, such as Twitter, then you are probably talking to a completely different community of people than those that read your blog.  So it only makes since to add a link to your blog so that these people that find you so interesting on Twitter, can follow your posts on your blog as well!

8 - Make it easy to bookmark and Digg/Stumble-Upon your posts.  Many bloggers have links at the end of every blog post that let you quickly and easily submit those posts to social-aggregator/bookmark sites such as Digg and Del.icio.us.  If you want to boost your traffic this is a great way to get your content in front of new eyeballs. 

9 - Blog about breaking news first.  Set up custom Google news searches for topics associated with your industry, so that you know about news as it breaks.  If you can get that hot news story on your blog first, you greatly increase your chances of boosting your traffic, and of also having that story become popular on aggregators such as Digg, Megite and TechMeme.  And sometimes it helps to just know the right people and contacts.  Remember what news source broke the YouTube acquisition by Google?  It wasn't the Wall-Street Journal or CNBC, it was the blog TechCrunch.

10 - Let your reader have a say in the content you create.  Who better understands what content appeals to readers, than the readers themselves?  So what tips do YOU use to boost your blog's traffic?  This list is hardly comprehensive, there's bound to be dozens of tips and tricks that I didn't mention that you smart people are already using with great success on your blogs.  What did I miss? 

March 24, 2008





Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.






Comments(23)

Thanks Mack. This is so much help for me. I have blogs, more than one but none of them are good enough in term of traffic.
But after I see and read this post, I guess I know what I should do on the next time.

Starting right now.

Kudos!

Thanks that was great...I am just launching my blog this week and a bit overwhelmed with how to get started networking so I appreciate this itemized list and will work through it systematically!

Great post but it seems to be aimed at blogs that already have traffic. I would like to see a post on optimizing a blog for search engines.

That was a great post. I have one question. How do you do number 8? I see a lot of people with the bookmarklets on their sites, but I don't know how to put it on mine. Please let me know how to do it.

Thanks for the comments everyone. DeAnna you asked about #8, adding the ability to have your posts added to Digg or bookmarked via Del.icio.us. At one point I had this on my blog, and what I did was go into my blog's dashboard (It's a Blogger blog), and I added the appropriate code in the post footer so that it was added automatically to each post, letting the reader bookmark the post or Digg it.

Here's some help on adding a Digg button:
http://www.ehow.com/how_2091317_digg-button-blog-web-page.html

Thanks for the tips. I'll translate some of your content and post it in my post of the week about this subject.
It may look a little like we're only interested in boosting the traffic in our blogs, but most of the tips bring a lot more than that. Like usability, when you link to other blogs with related content, for example.

Track your visitors. This is so important. Once you have distributed your URL across the net you need to find out which links generate leads. And then you can concentrate your efforts on the respective sites

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Affiliatemarketingintro.com

My readership is decent but my incoming links don't reflect that because most bloggers in my genre think putting a link in their blogroll is all they need to do. So while I'm not crazy about meme's I find that by customizing them to fit the topics my readership enjoys I can build those incoming links. I don't do them all the time or they'd be ineffective. But I do watch for new ideas to use in that manner to build. I also look for a little controversy now and then. I'm not really a pot stirrer but believe in getting a discussion going.

Mack - Excellent points, as always, although I'd take exception with the title. A lot of the things you wrote down here might be "simple," but some of them are hardly "easy." :)

Risingrainbow, I'm not generally a fan of memes, but if done correctly, they can provide value and links. In December of 2006, I started the Z-List, which became a meme focused on highlighting deserving blogs that I felt were unappreciated. In the original Z-List, I didn't link to my blog (The Viral Garden), and didn't encourage anyone else to either.

But I just checked and that post has currently been linked to at 266 other blogs. Of course several blogs on the original list got far more links than that. From my blogging experience, you best build your traffic and links when you are trying to do good for someone else. Sounds hippyish, but it works ;)

Hello Mack. I found this to be an awesome article! We're new to blogging and are having a blast with it. Thanks for the helpful tips,
R. Dabney

Hey Mack, I enjoyed reading your article. Everything you've written makes sense. I like #6, "contribute on other blogs." Mostly when people leave comments like that on a blog people DO see right through you and sometimes not only that, they just automatically get marked as a spammer! Great tips, thanks!

I have a website for baby-boomer women that allows readers to comment on posts. However, I need more visitors to get the conversations flowing. I am hoping that your suggestions will begin to grow my traffic. Thanks for your help.

Mack - These are really amazing tips. Can't wait to try them out and see what works for me. Many thanks for sharing.

Cheers!

Guys thanks for the additional comments! Also, if you are active on Twitter, you'll begin to notice that a byproduct to your twittering is more people coming from Twitter to check out your blog!

One way to increase traffic and comments to your blog is to make it a DOFOLLOW blog and add it to the dofollow directories. Many blogs are nofollow and therefore do not pass on the link love.

Thanks for ths article. So helpfull for me

Hi Mack! Super interesting article. I'm looking out for ways to extend my contacts outside of my usual circle and these are great ideas! And if I may, my question would be: Where do I find the code for that nice, clean little row of pics for social news aggregators YOU have at the bottom of your posts (Facebook, Digg, Twitter, Stumble, etc)? I've been looking for something like that everywhere! Thanks a million!

@ Marie-Claude Gagnon: Hi Marie-Claude,

The code for the row of social media pics is setup for our blog publishing software, Moveable Type, and it looks like you are using Blogger as your platform. I don't know how to implement it for Blogger but I'll provide you with the code and maybe there is a Blogger expert that can help. Also, take a look at these two options which are pretty nice and I think they even show you how to implement on Blogger:

http://sharethis.com/
http://www.addthis.com/

Here is a text file with the code we use. I wish I could be more help with the Blogger platform but feel free to use this because I'm sure someone will know how to implement it:

http://www.searchengineguide.com/socialexampleforreaders.txt

And, anyone else that would like to use it, please feel to grab it as well. Please just be sure to put the graphics on your server.

hmmmmmmm.... good stuff.... i liked how you suggested to include my link in my social site's profile.... i havent figured that out before... hehehe... common sense...

thank you!!!

I came across this article looking for ideas. These are certainly tried and true ways.

I would add, article marketing, forum posting to related niche forums, and retweeting other peoples posts.

It is amazing how these things will add to boosting traffic.

Very helpful article, many newbies just don't know where to start including me! Thanks again for the great article.

A tip for some that may be new to blogging; I have found that Word Press is the easiest blog software to use for me. Keep in mind that I am a "tinkerer", wishing to update my theme, add on new features to my blog, etc. In that regard, Word Press is very easy for me to use. I also like blogger.com.

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Search Engine Guide > Mack Collier > 10 Easy Ways to Grow Your Blog Traffic