If you aren't, you should be!  With close to one million Twitter users (according to TwitDir), businesses are beginning to realize that it's just as important to monitor what members on Twitter are saying about them, as it is to monitor the blogosphere.

Thankfully, there's a painfully easy way to keep tabs on what others are saying about you on Twitter.  Tweetscan is a neat site that searches for recent references to whatever search term you choose.  You can search for a business name, or if you are already on Twitter, you can search for @yourtwittername to see who has been replying to you recently.  The service works so well that in my experience, Tweetscan catches some replies that the web version of Twitter misses!

Jackie Huba and Ben McConnell recently set up a Society for Word of Mouth social network with Ning, and Jackie blogged about how she's using Tweetscan to keep track of who is talking about the new project.  Huba adds via Twitter:

Hubatweet.jpgMacktweetscan.jpgFollowing Huba's advice, I have an RSS feed of Tweetscan searches for my name, and my Twitter username as well.  I keep up with both in Bloglines.  When you do a search on Tweetscan, if you want to subscribe to that search, just click on 'RSS' at the top right of the screen, and pick your feed reader from the list.

The Tweetscan/Twitter combo gives you a powerful customer service tool.  With Tweetscan you can quickly be notified if someone has a complaint about your business and/or its services, and you can quickly reach out to that someone to hopefully solve their problems.

Case in point, a few months ago I started using the Twitter client Twhirl.  One day I tried to sign-onto Twitter with Twhirl, and Twhirl said it didn't recognize my password, and wouldn't let me sign-on.  Frustrated, I posted on Twitter that I couldn't get Twhirl to work, and that I was going to download and try Snitter (a competing service to Twhirl), instead.  Almost instantly, someone from Twhirl contacted me via Twitter, and walked me through the process to get Twhirl working for me again.  I have used Twhirl ever since.

If you aren't monitoring Twitter via Tweetscan, you really should be.  As Twitter continues to grow, that only means there will be more conversations taking place on the service.  And some of them might even be about your business.  Can you afford not to listen?

March 19, 2008

Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.


I am looking for all the options to generate traffic on my upcoming website and this article has surely given me another option.

I'll now try to see how good the Twitter Effect is.


Junaid Alee
Director Research & Development
Cell: +92-345-210-2834

And some of them might even be about your business. Can you afford not to listen?

Some. Might be. Mostly it's an unending cacophony of drivel.

Afford not to listen? Yes. The signal-to-noise ratio makes it expensive to listen to twitter. When other venues and mediums can provide more valuable information in a more focused way, tracking twitter can be a waste of time for serious folks.

"The signal-to-noise ratio makes it expensive to listen to twitter. When other venues and mediums can provide more valuable information in a more focused way, tracking twitter can be a waste of time for serious folks."

Reader go here: http://search.twitter.com/

Type in your company's name.

There. You just saw what Twitter users are saying about your company. It was free, and took 3 seconds.

If you can find another venue that can give you better results for what Twitter users are saying about your business that's cheaper than free, and quicker than 3 seconds, then I'd love to hear about it.

The good thing about internet is that everyone can have its say and the bad thing about internet is that everyone can have its say. So its really important to monitor Twitter to see what your customers are saying about you. Thanks to monitoring tools which help us monitor Twitter and other search engines like this. I have used AirCheese for monitoring search engine.Informs you immediately when negative content is posted about your brand, product, or website.
Visually shows you how much attention you are receiving on the internet, showing breakouts, trends, and impacts. Its Beta version is available for free download.

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