I talked to a blogger last week who explained that he had written a blog post last year that still gets traffic referrals.  Which is great, but this blogger had his post buried in the archives of his blog. Instead, why not put the spotlight on your best posts?

Think of your blog posts, do some of them seem to get more comments than the average?  Did one particular one surprise you by getting 25 links?  Then these posts were obviously ones that resonated with your readers!  Find a way to put them on display so your audience can find them!

TVGSidebar.jpgA simple way to do this is to create a 'best of' section for your blog that highlights your most popular posts.  I did this on my blog by simply creating a section on my blog's sidebar that links to about 10 of my most popular posts.  This is also a great way for new readers to quickly get up to speed on what I discuss on my blog. 

If your business sends out a regular newsletter, then why not add a link to a blog post with each one?  This is a great way to focus on your blog's best content, but it can also expose your blog to a new audience!

So start thinking about ways that you can resurrect some of those posts that might be buried in your blog's archives, but that still generate interest from your readers!   

October 28, 2008

Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.


Hi those are some wonderful tips.The tips are so basic that anyone would wish to follow them.

That is a great idea, it seems like WordPress should have a plug in that would do that for you. List and link to your top 5 or 10 posts.

I use a WordPress Top Posts plugin that showcases my top 10 posts of all times (along with the number of hits) in my sidebar. Since these are the older posts, they continuously get recognition. I also use the "Just for you" MyBlogLog plugin to show random posts, which mixes old posts with new ones so guests can't usually tell the difference.

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Search Engine Guide > Mack Collier > Are You Putting Your Best Blog Posts on Display?