One of the best bit of social media advice I ever received came from Chris Brogan when he said that when you want to decide if a social media tool is for you, observe how someone that is really good at the tool uses it.  Right now Twitter is hotter than Memphis in August, and one of the true power users of Twitterville is Laura Fitton, who is known on Twitter as Pistachio.

So it should probably come as no surprise that Laura seems to have literally created the concept of adding a Twitter landing page on your blog.  On your Twitter profile page, there's a small area where you can create a bio and link to your blog.  But Laura saw an opportunity to improve on the skimpy space that Twitter provides.

Laura added a link on her Twitter page that sends you to a special page on her blog that explains more about who she is, and what she does.  I emailed her to ask her why she created this page, and here's her response:

"Here's the thing, when someone clicks a Twitter profile URL, they're probably trying to get just a little bit more information on who is writing the tweets. Chances are, they don't have a bunch of time to go in-depth. So I thought it might be nice to put out a little welcome mat.

I'll probably expand it to fill in some basic info about how I engage with Twitter, like asking the favor of an "@reply hello" so that I can return the follow. For others, they might use the space to tell folks what their "follow back" policy is (it's different for everyone,) really, or other stuff to know about following them. Like, I point out that I tweet an awful lot and that for someone new to Twitter, they might be better off following me in their RSS reader so my frequent tweets don't drown out the stream."

Here's a sneak peek at what Laura's Twitter landing page looks like on her blog:
PistachioTwitterBlogPage.jpg
The page also includes links to posts she has written about Twitter.  I absolutely love this idea because Laura is thinking about how her followers on Twitter view her page.  She is also already thinking about the future and how she can possibly change the page to make it more useful to her followers in helping her communicate with them.

This goes back to Chris' advice about observing how people that are really good at a particular social tool, use that tool.  Laura has found a way to tap into the incredible communication and networking power of Twitter to become a literal superstar in the social media space.  She does so by understanding the capabilities of the tool, and utilizing it effectively.

So if you spend any amount of time on Twitter, consider adding your own Twitter landing page to your blog.  I will be creating one for my blog soon, and given that Twitter is sending me more and more traffic, it only makes good sense.

BTW if you are still getting your feet wet on Twitter, make sure you follow both Chris Brogan and Laura "Pistachio" Fitton.  They are two of the true Twitter experts, and both are sincerely good people to boot!

May 13, 2008





Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.






Comments(19)

I saw @pistachio's tweet about your post and her page. It's definitely a great idea. Pushing from someone's twitter profile to their blog can be useful to learn more about them but a direct page with the information you're looking for is even better.

I'll second your recommendations to follow her and @chrisbrogan as two people who can show you how to use Twitter effectively.

John I'm also noticing that a lot of my Twitter followers don't appear to be reading my blog regularly. IOW, they have 'discovered' me on Twitter, not from my blog. So the idea of creating a way to introduce Twitter members to my blog and who I am is a great idea. This definitely sounds like a 'weekend blog project' for me!

You're so darned nice to me. Thanks for that. I can't wait to see you again in person, but thanks for the shout out for now, and much appreciation for you and what you do from me.

When I first saw @pistachio's Twitter landing page, I knew I'd do one too. It just makes sense to me. So when I saw your post I immediately put the finishing touches on mine, though it likely is a work in progress. Here's my Twitter-specific landing page.
http://www.adelemcalear.com/twitterwelcome/

Thanks Mack!

This is such a fantastic idea it's surprising more people haven't thought of doing it.

I am goign to be making some changes to my blog and this is a perfect addition.

thats a great idea. I'm going to have to look into this now.

thanks!

Best Twitter post I've seen to date, Mack. As someone who is getting a huge surge in blog traffic from Twitter, this is a great idea. Thanks for following up with Laura Fitton about this.

I agree, a great idea that I'm surprised no one has thought of before. Really you should do this for any tool or socnet that you spend a lot of time with, and that people find your blog via.

BTW like your Twitter page, Adele and thanks for the complement, Scott!

I saw laura's post and set up a landing page about a month back. I have also setup landing pages for a number of other services I subscribe to (Livejournal, flickr, etc) with the assumption that folks coming from other services might have different reasons to visit (my blog so more an aggregation of my online life so there's a variety of content.

You know it is funny, I've been following Laura for a little while now and I've been to her landing page but I did not appreciate the importance until you pointed it out. Thanks.

BTW: What is your twitter handle so we can follow you?

Mike you can follow me at http://www.twitter.com/MackCollier

My Twitter name is MackCollier Yeah I know, I get extra points for creativity ;) Thanks!

Brilliant idea! Wrote mine up after reading this post at http://tinyurl.com/3fnrlf .

Thanks for the post,

Barbara

Kinda redundancy, no? Or, a 2.0 way to get your community (as well web/rss readers, as twitter followers etc.) lost in your auto-graph.
After evaluating, I keep linking from my twitter profile to my standard personnal home page.
But since I'm far less influent than @pistachio, I guess my opinion don''t weight much ;-)
Regards to all.

great posting now i am also trying this.

Thank you, Mack! Simple yet so brilliant! I've been looking for ways to integrate my socnet tools into an efficient, smooth running machine. This makes the most sense. Why didn't I think of this? Doh! Thanks Laura!

Thank you, Mack! This makes so much sense.

Actually, I've spent the last hour, easily reading several of your posts, which I got to about seven steps back from a blog post tweet from a follower and whom I follow (does that make us followees?).

I know what I'll be doing with my next hour. Fabulous advice, just fabulous.

Hey Mack,

Great stuff! Studying the people that tweet effectively is the best idea.

I have been following some folks that are using twitter and in a short time I have learned a great deal about Tweeting more effectively and am growing a nice following!

Pistachio has DEFINITELY motivated me to create my own Twitter Landing page! :-)

I appreciate you, Mack!

Dali Burgado

Thanks Dali, I appreciate your comments and everyone else's as well!

From this i came to know about Twitter in blog.....Its a nice effort...
I got many useful thing from this site..
Thanks a lot....

Any more new information mail me...

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