One of the best bit of social media advice I ever received came from Chris Brogan
when he said that when you want to decide if a social media tool is for
you, observe how someone that is really good at the tool uses it.
Right now Twitter is hotter than Memphis in August, and one of the true
power users of Twitterville is Laura Fitton
, who is known on Twitter as Pistachio
So it should probably come as no surprise that Laura seems to have literally created the concept of adding a Twitter landing page on your blog. On your Twitter profile page, there's a small area where you can create a bio and link to your blog. But Laura saw an opportunity to improve on the skimpy space that Twitter provides.
Laura added a link on her Twitter page that sends you to a special page on her blog that explains more about who she is, and what she does. I emailed her to ask her why she created this page, and here's her response:
"Here's the thing, when someone clicks a Twitter profile URL, they're
probably trying to get just a little bit more information on who is
writing the tweets. Chances are, they don't have a bunch of time to go
in-depth. So I thought it might be nice to put out a little welcome
I'll probably expand it to fill in some basic info about how I
engage with Twitter, like asking the favor of an "@reply hello" so that
I can return the follow. For others, they might use the space to tell
folks what their "follow back" policy is (it's different for everyone,)
really, or other stuff to know about following them. Like, I point out
that I tweet an awful lot and that for someone new to Twitter, they
might be better off following me in their RSS reader so my frequent
tweets don't drown out the stream."
Here's a sneak peek at what Laura's Twitter landing page looks like on her blog
May 13, 2008
The page also includes links to posts she has written about Twitter. I absolutely love this idea because Laura is thinking about how her followers on Twitter view her page. She is also already thinking about the future and how she can possibly change the page to make it more useful to her followers in helping her communicate with them.
This goes back to Chris' advice about observing how people that are really good at a particular social tool, use that tool. Laura has found a way to tap into the incredible communication and networking power of Twitter to become a literal superstar in the social media space. She does so by understanding the capabilities of the tool, and utilizing it effectively.
So if you spend any amount of time on Twitter, consider adding your own Twitter landing page to your blog. I will be creating one for my blog soon, and given that Twitter is sending me more and more traffic, it only makes good sense.
BTW if you are still getting your feet wet on Twitter, make sure you follow both Chris Brogan
and Laura "Pistachio" Fitton
. They are two of the true Twitter experts, and both are sincerely good people to boot!
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.