All week we've talked about the elements that make a great company
blog. Now let's conclude the What Makes a Great Company Blog
looking at some of the best company blogs.
The first element of a great company blog we talked about on Monday was content. Kodak's 1000 Words
blog is an excellent example of a company blog that just nails the content. Instead of focusing on Kodak's cameras, 1000 Words instead focuses on photography. This is the difference between using your blog to promote yourself, and to create content that your readers can find value in.
The second element of a great company blog is posting schedule. The Fiskateers Blog
is one that has an excellent posting schedule. New blogs appear almost daily, and most days have multiple new posts. As you'll note, many posts also receive dozens of comments. A consistent stream of new content via new posts is a great way to build your blog's readership and community.
The third element of a great company blog is comments. I love how OpenHouse's bloggers
handle comments. The bloggers make a point to respond to almost every comment individually, and to refer to the commenter by their first name. Also notice that the commenters also refer to the writer's by their first name. This might seem trivial, but that small personal touch is definitely resonating with Openhouse's blog readers.
The final element of a great company blog is the sidebar. A company blog that has an excellent sidebar is, believe it or not, Wal-Mart's Checkout blog
. The Checkout blog includes one key element on its sidebar that most blogs total overlook: pics of all its writers, and links to their bio. This is HUGELY important, but again most blogs
, even most great ones, totally forget to add pics and bios for its writers. The blog also has Flickr pics, a section explaining what the blog is about (another key sidebar component that's often overlooked), categories, and a search box right at the top. It also includes a robust blogroll featuring many NON Wal-Mart blogs/sites!
Other examples of great company blogs includes Dell's Direct2Dell
, LinkedIn's blog
, Patagonia's The Cleanest Line
, and Innocent Drink's Daily Thoughts
Be sure and read each of the posts in this series:
What Makes a Great Company Blog?
What Makes a Great Company Blog: Posting Schedule
What Makes a Great Company Blog: Comments
What Makes a Great Company Blog: Sidebars
Examples of Great Company Blogs
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.