Think all you have to do is create great content, and readers will beat
a path to your blogging front door? Think again. One of the best ways
to grow your blog, is by participating on other social sites.
As I've talked about before
I'm a big proponent of growing your blog, by leaving it. Here's five tactics you can use to boost your blog:
1 - Use LinkedIn's
Question and Answers section. If you aren't already a member of LinkedIn, check out Jennifer's excellent recap
of why you should be. The Q&A section is a great way for you contribute value to others. Simply pick the subjects that you are knowledgeable about, and that tie into your business, and answer away! As you begin answering questions, others will check out your profile, and also any links your profile has, such as your blog/website. If you are identified by other LinkedIn users as giving good answers, that helps raise your visibility. And of course, you can also learn from the answers and questions that other members submit!
2 - Networking on Twitter
. Yes I am a big-time Plurk evangelist
, but for most people and businesses, Twitter is still where the action is. Using a search tool such as Summize
, you can search for topics that others are talking about that interest you (or, if they are talking ABOUT YOU!). Once again, your goal is to create value for others. As with LinkedIn's Q&A section, look for conversations where you can contribute. If you own a pet-grooming business, find conversations among Twitter users concerning, for example, how to properly groom their pets, and help them with any advice you have. This will likely result in your gaining some friends/followers, as well as new blog readers!
3 - YouTube
. This is something else that I've talked about before
, but it's never been easier for a small business to create videos and post them on YouTube. Once they are posted, you can add your blog's URL to the page, and YouTube members can leave comments on the videos. Don't overlook responding and engaging viewers via the comments section. They are giving you valuable feedback that you should respect by replying to.
4 - Facebook Groups
. Same idea here as with Twitter and LinkedIn's Q&A section, look for ways to create value for others. If your blog is for your home furnishings store, then look for Facebook Groups around similar topics. Once you start finding groups that cover topics related to your business/industry, then you can start interacting with the members there, as well as contributing to the message boards that most groups have. Thanks to Deb
for this idea!
5 - Other blogs. This is still my favorite. In my opinion, the best way to grow your blog's readership and awareness, is to participate on other blogs. Read blogs that are in your industry and that cover the same topics your business blog does. Comment as you can, and by spurning on the conversation. This increases the liklihood that other readers and the blogger will click back and check out your blog. Also, as you find interesting posts on other blogs, create a post on YOUR blog linking to these posts. This is a great way to share valuable content with your readers, and again, it gives other bloggers a reason to check out your blog.
But the common thread running through these tips is; find ways to create value for others. It can be by answering a question, by adding a comment, or sharing a link. The beauty of social media is that as you use these social sites and tools to create value for others, the more value comes back to you. The best way to grow your blog, continues to be by leaving it.
BTW if you want some more ideas, here's where I asked for feedback about this article from my Plurk friends, there's some additional ideas here
June 30, 2008
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.