Thanks to the lowering cost of technology, it's now possible for any small business owner to create and share videos with current and potential customers online, for less than $200.  This also gives small business owners several exciting new options for growing their businesses.

If you're wanting to add video to your online marketing mix, the Flip Camera is your new best friend.  This camera, which can be had for well less than $200, gives small businesses the ability to quickly and easily create and then upload videos to the internet.  And here's five ways you can use videos that you create to promote and grow your business.

1 - Product demonstrations.  Let's say you own a lawn care business.  Often when dealing with insecticides and weed-control products, how you use the product greatly determines its effectiveness.  If you could create a video showing your customers exactly how to apply the products so that they could have a beautiful lawn, that would likely make them MUCH more likely to buy the product from you.  Because you are helping them understand how to use it properly.  As time goes by, you could create a library just for your product demonstration videos, and organize them by brand/function.

2 - Profile your workers.  One thing that many companies, especially those that blog, miss is putting the focus on their workers.  It makes customers feel more at ease if we know more about the people we are dealing with.  Creating a short video to introduce us to the people that work for your business is a great way to help establish trust with your customers.

3 - Put the spotlight on your evangelists.
  Are you lucky enough to have special customers that sing your praises to everyone they see?  Then stick them in front of the camera!  Ask them if they wouldn't mind recording a short video testimonial for your business (Hint: They will probably ask you what took so long!).

4 - Record special events that you're involved in.
  Does your business participate in fundraisers?  Do you have a bookstore that has a 'Mystery Night' every Thursday?  If you have any event that is geared toward interacting with your community, share those experiences with others through video.  This is also a great way to show your personality, and that you enjoy creating events that bring you closer to your customers.

5 - Creating posts for your blog.
  Let's be honest, for some people, it's simply easier for them to create a 5-min video talking about a topic, than it is to spend an hour trying to write the perfect blog post.  If this sounds like you, then don't fight it!  Instead of writing your next blog post, record a short video and post that instead!  You may find out that your readers prefer this format.  And you might as well!

These are just a few of many ways that your small business can leverage video as a way to promote your business, help customers get the information they are looking for, and to just have fun!

June 23, 2008

Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post,, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.


Internet has gradually moved from our work stations into our lives. Here are some of the features that will show how internet and online marketing factors have affected our lives.

Web video can be an effective marketing tool for small businesses-if they only knew about it.Most small businesses think that's it too expensive or just haven't got a clue how it all works.This post gives you some simple, but yet effective ways on using video for your business.Well done, keep em coming!

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Business that use video online either on their own site or via video sharing sites benefit from the increased exposure.

We specialise in producing corporate packages shot in high definition for both online and dvd creation. Our clients benefit from the uplift in enquiries about the product or service offered.
in the bizniz of content branded media.

Helpful and to the point. Thank you for the reminders.

This is one of the most helpful articles I have seen for small business owners who need marketing ideas and an understanding of how to use video. We create online animated videos for small business, and we've heard a lot of success stories about how video really strengthens and promotes brand positioning. Thanks for the great info.

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Search Engine Guide > Mack Collier > Five Ways Your Small Business Can Use Online Video