Notice that there's very slow and steady growth up till just after Jan. of 2007. Then around mid-Feb., growth accelerates. A couple of things happened here. First, this was when I decided to focus more on subscribers. Up till now, I had only a couple of subscriber buttons available on my blog's sidebar, one for subscribing to my blog's Feedburner feed, and one for subscribing via Bloglines. Both were buried about halfway down my sidebar. I moved both buttons up to the top of my sidebar, right under my pic and contact info. Then in Feb., Feedburner started tracking Google Reader in the subscriber counts, and I saw about a 30% jump from this.
Then in April, I noticed that Feedburner offered a form for your blog that would let visitors subscriber via email. I thought this was a great idea, and added this form to my blog's sidebar under my subscriber buttons. In the last 9 months, I've gone from 0 email subscribers, to almost 100 now. Not a huge amount, but every little bit helps.
Hi Mack,
Great post. I think it's important that all bloggers tag their site with analytics and setup RSS subscription as a conversion event.
Then you can figure out which sources of traffic, articles and other things convert the best and incorporate that into your blog strategy.
Best,
-Alex
Hi Mack,
Nice post. I'm fairly new to blogging but I'm learning fast. It's funny to me to read your post after a few hours of having set up bidvertiser's RSS ads on my blog's feed.
I say it's funny because I had some inner voice telling me not to waste that virtual real state. The ads aren't obstrusive at all, but do you think they could annoy my readers somehow?
Regards
Anthony
Hello Mack,
This is excellent information. I have been getting the Feedblitz newsletter for a couple of months and have read the articles, voraciously. I think I get better SEO advice and info from your blog than just about anywhere else on the Internet.
Thanks for the information!
Thanks Alex, I think it's also a case of you having to 'go with your winners'. My feed subscribers were growing faster than traffic, so I decided to cater to the needs of my subscribers.
Anthony I haven't seen bidvertiser ads, but if they are similar to the ones that Feedburner inserts at the end of a post in the feed, I don't think they would be intrusive at all.
Karen thanks so much!
Hi Mack, I'm new to blogging and everyday I'm keen to learn as much as I can in order to make my blog a success. You have pointed me the right direction, and I see the importance of not just concentrating on increasing my traffic, but that I also need to put the same effort into building u large subscriber base.

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![]() If your company or small business has a blog that isn't delivering the results you were hoping for, Mack Collier can help! Mack is the author of one of the most popular marketing blogs on the internet, The Viral Garden, and a social media consultant that has advised companies of all sizes on their blogging strategies, from small businesses to companies as large as Dell. Mack can show you how to revitalize your blog and how to create content and experiences that will excite your visitors and grow your blog's readership. Every element of your blog, including content, comments, visuals, feed subscription options, sidebars and posting patterns will be examined. You will be given a detailed report that explains exactly how effective every element is, and what areas can be improved upon in order to harness your blog's full potential. Mack will show you how to turn your blog into a powerful marketing tool that's a hit with your customers, and that positions your company or small business as a leader in your industry. You can click here for more information on Mack's services, as well as prices. |
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