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Yesterday I wrote about some of the things you can do on your blog to encourage your readers to comment on your posts.  But that's only half the battle, the real key to getting more comments on your blog, is to leave it!

Think about the time that your readers spend online.  More than likely, only a small portion of that time is spent on your blog.  So what you want to do is try to create value for your readers not only on your blog, but also off your blog.  Here's some ways that you can encourage your readers to comment on your blog, by leaving it:

1 - Follow commenters back to their blog.  With most blogging platforms, a reader that leaves a comment can add a link to their blog or site with their comment.   If you notice that a commenter has left a link to their blog, then follow that link to their blog, and try to find a post or 2 where YOU can leave a comment on their blog!  This will make a great impression on them, and it shows that you appreciate their comment enough to want to contribute your own.  Also seriously consider adding a link to this blogger's blog on your blog's sidebar, especially if they blog on topics related to your industry. 

2 - Read blogs and message boards that discuss your industry.  Try to read the same blogs and forums that your readers are.  And as often as possible, leave comments on these sites.  But make sure that your comments are attempts to add value to the post, and to the discussion.  This will not only make the blogger more likely to read and comment on your blog, but will give their readers a reason to check out your blog as well.

3 - Thank every blogger that links to your blog.  Keep up with bloggers that link to your blog, and leave a comment thanking them for linking to your blog.  A site such as Technorati can show you when sites are linking to your blog.  Showing these sites and blogs that you appreciate their link is a great way to increase the possibility that they will not only link to your blog again, but comment there as well.

4 - Link to other blogs in your posts.  As you spend time reading other blogs, you will probably come across some great ideas for posts on your own blog.  When you write that post for your blog, make sure that you remember the inspiration for your post, and link back to the post.  This not only makes your post more valuable for your readers, but it also shows the blogger that you are linking to that you are acknowledging their post.  Think of it as saying 'thank you' to the blogger you are linking to.

If you follow the steps in this post, and my post yesterday, you will be well on your way to enjoying a much more responsive readership on your blog!

Comments (9)

Have read quite a bit of your information on increasing comments... Thanks... Will definetly be trying out some of the suggestions which I am sure will work out...
Zorba CafeSpeak
http://cafe-speak.blogspot.com

Mack:

Great info here, I'm going to put your tips to work on my blog.

Mack,

I've been following your blog for the last few weeks and had sort of played around with comments, just leaving a few for friends here and there. I never realized the impact of what comments can do. It makes sense though, at least from an SEM point of view, because it's yet one more link to and from one's blog, which the SE spiders eat up. Thanks for the great idea.

Thanks for the tips, Mack! Found your post in Google and have been exercising some of them (actually I guess I'm doing it right now as I type!) SEO seems like a rather mysterious thing to do successfully, so I appreciate your help.

Excellent tips. New to blogging so this is very useful. I appreciate your willingness to educate the novices.

Hi Mack. It's refreshing to read a blog that shows you need to put hard work in to get good results out. I'm fed up of reading 'make a quick million blogging'. SO I encourage you to keep the good writing going.

Well I am glad I came to this site. I could see myself spending all day reading with all of the content here. Good stuff.

This is a great post. I have added it to my list of recommended blog post readings on my homepage.

how to make a blog search engine plz tell me
my add is www.kunnublog.blogspot.com

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Mack Collier is a social media consultant, and author of The Viral Garden, a blog focusing on marketing and social media. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix.

Known for his 'community-first' approach to blogging and social media, Mack focuses on teaching companies how they can use social media to excite and engage their customers, as well as better understand and market to them.

Mack is a requested speaker and has advised companies of all sizes on their social media strategies, from small businesses and startups, to companies as large as Dell and Nettwerk Music. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.