
The blog posts that have received the most play from me are almost always a mystery to me. Meaning, I write something and think it's going to be the Best.Post.Ever, and nothing happens. Then, I write something and some dozen or more folks find something of resonance, and we're off to the races.
My *only* little repeatable secret is that I try my hardest to put something "useful" in every post. I call them "idea handles" and that means things you can pick up and take with you and use. Feels to me that these posts are the ones that do the best for me.
Never EVER when I try to draw artificial interest (and by that, I mean beg for sphinns, stumbles, diggs, and the like) does it ever work for me. Not sure why. I mean, when I've hit the digg front page, it hasn't been bad, but it's always a spike with zero longer term impact.
Thanks for the post. It got me thinking.
Hello from super rainy Boston.
"My *only* little repeatable secret is that I try my hardest to put something "useful" in every post. I call them "idea handles" and that means things you can pick up and take with you and use. Feels to me that these posts are the ones that do the best for me.
Never EVER when I try to draw artificial interest (and by that, I mean beg for sphinns, stumbles, diggs, and the like) does it ever work for me. Not sure why. I mean, when I've hit the digg front page, it hasn't been bad, but it's always a spike with zero longer term impact."
Chris I agree, I can never accurate predict if a post will take off or not, but I agree that the posts that try to help/explain/teach are usually seen as more valuable by others.
And I agree on Digg/TechMeme, etc. From my experience, it's just not worth the effort. Even if I get a spike in traffic, usually I don't see any more interaction or links. That's why I pointed out Marketing Profs linked to my Rockstar post because that sent a TON of targetted traffic to my blog, and I ended up getting several comments from people that clicked over from the newsletter link, and I got some emails as well.
Hope the weather is better there soon, here it is just cold ;(
Any useful post has a chance to make it big. The key is to make sure enough people hear about it in the first place in order to give it the push needed to make it big. Sometimes you hit lucky and someone of note notices you and gives you a big push.
Excellent comments!
As a developer of a new blog this info is very helpful. It appears that most blogs -- including those directed to b2b marketers, are a conglomeration of tips, trends and a smattering of stats....A blog that consistemtly posted solid, updated metrics would probably pull a lot of consistent, high-value traffic.
Thanks for the tip about Flickr. Great images at a great price!
Just wanted to stop by from your RSS feed and say thanks for a very informative article - I'm off to check out the flickr info.
Mack, thank you for the mention, as well as for the info about using flickr photos. I usually pay for photos but have been wanting to branch out a bit to some new ideas for photos.
I also agree with you that passionate writing is the best - for reading as well as composing! I do find that posts where I highlight a specific company doing something well, or where I share a positive story, do very well.
Rock on!
if you posting a useful article that return some useful sources, or any important information you are sharing, definitely it will generate high traffic.
But you have post a great analysed tips. Thanks
Thanks for all the great comments! A tip I give clients is 'Promote value, not yourself'. The value-oriented posts also seem to have a longer link-life, in that they will continue to gain links over time, not just when they are first published.
the most popular post on my blog is the 'philosophy' page.
which quite frankly is the least useful and doesn't even have an interesting title.
but its by FAR the most popular page!
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