Can you tell someone how many visitors your blog gets every day? Do
you know how many people access your blog via a feed on a daily basis?
If so, great, but that's only the surface of understanding your blog's
If you spend time studying your blog's traffic, and especially the source (referrals) of that traffic, you can get a much better idea of where to spend your time online.
In yesterday's post
, I mentioned five different ways you can grow your blog, by leaving it. One of the sites I suggested spending some time on, was a microblogging site called Twitter
. I spend a lot of time there myself.
But I also spend a great deal of time on another microblogging site, Plurk
. During the course of the day I will keep an eye on my blog's traffic, and especially traffic referrals, via a free tracking site called SiteMeter
. I can see that both Twitter and Plurk send me traffic on most days, but I wanted to get a better idea of exactly how much traffic is coming from these two sources.
So I turned to another free traffic service, Google Analytics
. What I wanted to see was which site sent more traffic to my blog for the month of June.
Some quick filtering showed me that for the month of June, Twitter sent me 7.89% of my blog's traffic, while 5.89% of my blog's traffic came from Plurk.
Which means Twitter is sending me more traffic than Plurk, and that I should probably spend more time there, right?
Well, not so fast.
First, I only started using Plurk in the month of June. And my activity there has ramped up since then. If we check again for referrals from just the past two weeks for both sites, we find that Plurk has accounted for 9.06% of my blog's traffic in the last 14 days, while Twitter has accounted for 5.74%.
Another important note is that I have far more followers on Twitter (1,545), than I do on Plurk (315). So despite having almost a fifth of the followers, Plurk is actually sending my blog more traffic than Twitter does. This tells me that the people following me on Plurk are much more engaged and interested in the interactions they have with me on Plurk, than my followers on Twitter are.
But I wouldn't have known any of this, if I hadn't taken the time to drill down and really look at my traffic sources. I just assumed that since I had so many followers on Twitter, that it must be sending my blog more traffic than Plurk does. Now that I know what's actually happening, I can better allot my social media usage on both sites.
What similar nuggets are waiting for you to unearth by taking a closer look at your blog's traffic?
July 1, 2008
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.